Deanna Romano - Senior direct response copywriter, Copy Storyteller

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Work Background

The Copy StorytellerCopywriter

Mar. 2020Lisbon, PortugalI'm a direct response copywriter with over 11 years of writing and online marketing experience, and here's how I can help YOU: ⚡Automated email sequences: welcome emails, abandoned cart, win back, post purchase, nurture, webinar. Hire me once, and watch the revenue flow forever. 💸 ⚡Daily, weekly or monthly broadcasts: I can write you creative emails infused with personality, stories and converting offers that sound like YOU (ongoing retainer or per project basis) ⚡Launch copy: Got a launch coming up that’s giving you more greys than you can pluck? I’ve worked on countless launches and can take everything off your plate, including pre-launch and launch emails, sales page copy and/or webinar script ⚡Copy consulting or coaching: Want me to run my eyes over your existing email flow and copy and provide suggestions on how to optimize it? Or would you like me to coach you (or your team) to improve your writing skills? Think we could be a match? DM me or visit copystoryteller.com to find out more.

marvVyWriter, Editor and Copywriter

Apr. 2014 - Dec. 2020Remote worker-- Wrote eBooks, sales pages, web copy, launch emails, newsletters, blogs, guides, online training courses, podcast questions… and basically everything you can ever imagine for brands within the personal development industry! -- Produced a monthly leadership podcast where we interviewed best-selling authors -- Wrote content for our monthly membership for leaders and entrepreneurs -- Online marketing for the monthly membership and other product launches -- Managed a pool of freelance writers and our graphic designer

TheExpat.comSenior Editor and Writer

Jul. 2013 - Apr. 2014Kuala Lumpur, Malaysia-- Wrote blogs, emails and website copy for 7 websites in Asia specializing in travel, lifestyle, money, property and relocation -- Wrote advertorials in addition to reviews of hotels, restaurants and expat products -- Managed freelance writers and a graphic designer

MindvalleyContent Writer

Jun. 2012 - Jul. 2013Kuala Lumpur, Malaysia• Researched and wrote daily articles on meditation, happiness, relationships, personal growth, relationships, sex, health and wellness. • Copywriting for product sales pages and webinars (For Mindvalley and FinerMinds). • Managed social media community of +60k • Maintained the site, uploaded all content and provided weekly statistics on site performance and revenue • Edited guest author articles

Royal College of Nursing, LondonCommunications Officer

Aug. 2010 - Sep. 2010I worked with the Royal College of Nursing on a short-term contract where I was responsible for the following duties: • Editing and sub-editing copy for online and print publications for nurses and members • Liaising with commissioned writers and editors to obtain copy and sign-off as required • Co-ordinating the production process, including commissioning both internal and external suppliers • Co-ordinating with the digital communications team to publish online and electronic versions of RCN publications and uploading content to the website.

Spotted by LocalsWriter

Aug. 2008 - May. 2012London, United Kingdom• Wrote short reviews (150-200 words) on various places in London • Posted reviews and uploaded photographs to the website • Updated reviews on a monthly basis • Responded to any customer comments regarding the website

Qualifications and Curriculum Development Agency, LondonCommunications and Marketing Executive

Aug. 2008 - Aug. 2010I managed a variety of campaigns for the National Curriculum Tests and Single Level Tests programmes. My main responsibilities included: • Producing high profile internal and external communications • Delivering outputs against the communications and marketing plan, including content origination, copywriting, editing, sub-editing, securing internal and external sign-off and managing outsourced editorial, design, print and distribution as required for all projects • Producing statutory guidance booklets and factsheets, managing everything from the initial procurement stage to final print and distribution • Writing content for fortnightly email campaigns which were sent to 16,000 schools and local authorities across England • Producing online training videos for the National Curriculum Tests programme • Briefing and working closely with creative agencies

Westminster City Council, LondonCommunications and Project Officer

Nov. 2006 - Aug. 2008My main duties at Westminster City Council included: • Compiling monthly comprehensive reports, such as the Customer Services Monthly Bulletin for Directors, Councillors and various corporate boards • Editing content for the intranet and internet websites • Promoting the services offered within our team to other council departments through the intranet and the bulletin • Managing and preparing documentation for my team's Investors in People assessment

London Borough of BrentKeyworker, Children Support Panel

Feb. 2006 - Nov. 2006My main duties while working as a Keyworker for the Children’s Support Panel included: • Supporting and providing positive outcomes for young people considered to be at risk of progressing onto anti-social or offending behaviour • Organising positive activities for young people and allocating suitable sessional workers to support young people • Assessing the family situation, offering support and empowering the family to become involved • Assessing risk factors and implementing strategies to address and lower these risk factors • Writing comprehensive reports, based on my assessment of the young person and information obtained through other government agencies

London Borough of BromleyYouth Offending Officer

Oct. 2005 - Feb. 2006My main duties while working as a Youth Offending Officer included: • Managing and supervising a caseload of young people subject to Community Based Orders to help prevent reoffending • Interviewing young offenders, their families and other government agencies before compiling pre-sentence reports for the Children’s Court and other sentencing bodies • Representing young offenders in the Children’s Court and providing information to the Presiding Magistrate • Interpreting and understanding relevant legislation, offering advice when required to members of the public and colleagues • Liaising with external agencies to gather information, conducting meetings, taking notes of action points arising • Setting targets for young offenders and ensuring they are following guidelines set by the court

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