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Work Background
Web3AudienceChief Creative Marketing Officer
Oct. 2022Remote · RemoteDefining entry points and GTM strategies for global brands and entrepreneurs in the Web3 space. Capitalizing on success in social media marketing, community activation and building, NFT methodology, ownership utility layers, and engagement in web3. Leading brand, creative, and community for FIAT/Stellantis FIATpass Web3 initiative to relaunch FIAT in the North American market. - Proven NFT strategy and utility models
- Growth Marketing Methods
- NFT Community Building
- Influencer marketing and PR reach
- Metaverse Development and Partnerships
- Creative Direction and brand Web3 personality development
- Full 3D studio
- AR development lab
- VR system development
- NFT multi-chain minting
- Smart contract development
- Game design
- Secondary market integration
Cornucopias GameCMO
Jan. 2022 - Oct. 2022Remote · RemoteCornucopias, The Island, is a crypto-powered, blockchain-based, Massively Multiplayer, On-Line Role-Playing Game (MMORPG) and metaverse that combines play-and-earn, build-to-earn, and learn-and-earn models into powerful and innovative engagement loop trifecta geared at immersing a global audience within a lovingly crafted AAA world and dynamic NFT marketplace. - Eight highly successful NFT sales with sell-outs in under 10 seconds
- Grew community fan base from 9k to 90k in under six months
- Multiple philanthropic NFT2tree sell-outs with 100% of the proceeds and secondary market commissions planting hundreds of thousands of trees in Africa and British Columbia. Precisely managed community growth strategies.
Social media engagement funnels.
Content development and editorial.
Global brand partnerships.
Ground-up Marcom team development.
Virtua Corp.Head of Creative, Marcom & Brand Strategy (Remote)
Feb. 2020 - Jan. 2022RemoteHands-on ability to execute marketing activities end-to-end and a renowned team builder, motivator, and leadership force for start-ups to global organizations. Propelling emerging FinTech, crypto, app, and technology initiatives to build brand presence and launch products for high growth. Track record of successfully launching new products and services, building powerful brand positioning, and aligning messaging for mid-size brands and brand portfolios. Creating product architecture, UI/UX, and marketing for multiple enterprise and SaaS platforms. Award-winning social media champion with over 30 million personal impressions and tens of thousands of subscribers.
EstatokenHead Of Brand Marketing & Communications
Feb. 2019 - Feb. 2020Miami, Florida, United StatesLeading the Brand Marketing and Publicity initiatives for multiple international blockchain-based Security Token Offerings (STOs). Pioneering jurisdictionally compliant real estate-backed digital fractional investments and financial services.
EasyCare (an APCO Holdings company)VP of Creative, Marketing & Communications
May. 2015 - Jan. 2019Greater Atlanta AreaIn the automotive Financial & Insurance (F&I) category, connecting the dots enterprise-wide reporting directly to the CEO. Developed and executed creative and marketing strategies that re-aligned the brand and business activities, co-created and implemented the go-to-market strategy, and increased brand reach 3x while reducing marketing spend. Resulting in consistent YOY double-digit revenue growth, an average 8.4% YOY marketing budget reduction, and increased brand confidence that positively impacts the employees, partners, B2B target market, and B2C end-user market in a rapidly evolving blended B2B2B2C landscape. • Increased B2B marketing qualified leads (MQL's) 3x across multiple brands and product categories and consumer B2C brand equity (reputation, positioning, and reach) increasing brand preference and propensity to purchase. • Identified and activated the high-margin Recreational Vehicle (RV) market segment with new product development, relevant content, influencer marketing, and social media community marketing, improving reach and engagement, resulting in greater lead quantity, quality, and new account sign-ups. • The team launched an average of 4 products every 12 months, creating the most complete and competitive product mix in the industry, with unique value-proposition concepts based on behavioral science-based messaging that reduced path-to-purchase friction and increasing end-user engagement and sales. • Championed full transparency and accountability within the organization from the marketing team out, from market analysis, lead generation results, and business pipeline analysis, resulting in higher close ratios and greater close cycle velocity across the various sales activities of the organization. • Implemented vigorous KPI analysis and 24/7 online ROI reporting for all marketing and communications activities, including lead-funnel and pipeline throughput.
Amplify NationHead of Creative and Product Strategy
Jan. 2013 - May. 2015Greater Atlanta AreaCombining marketing, creative, technology, and big data in a way that empowers brands to achieve greater success at scale via SaaS automated omnichannel marketing. • Automatically surfacing the predictive data required to consistently improve results. • Successfully executed a multi-million dollar enterprise application development for the US automotive dealer business. UI/UX, data modeling, predictive analytics, and efficient multi-channel marketing promotion, asset production, and delivery, with ROI reporting and client Business Intelligence tools. • Subsequently employed by the client APCO/EasyCare to redefine their brand, align employees and the executive team, reshape their marketing capability and effectiveness.
VIRTUA INCExecutive Creative Director
Oct. 2011 - May. 2015Remote WorldwideBranding, strategic and creative solutions for US, European companies.
Specializing in new Brand development and Brand refresh, positioning, and execution. Creating a 10X ROI through: • Creative
• Marketing
• Communications
• Digital
• Content Marketing
• Public Relations
• Events Built the Miss Geico Racing brand as part of the Geico Powersports Group. Created the team's branding and implemented sponsorship and media programs that built exposure to many millions of passionate fans. The team quickly becoming the most successful offshore powerboat racing team in the history of the sport. Directed and produced multiple television specials for the AIG Million Dollar Grand Prix, the largest series of horse jumping events in the world. Produced marketing media for the HITS Triathlon events which started its second year with a 300% increase in participation and the addition of AIG as the premium sponsor. Social media evangelist and study of the human condition, with well over 40 million connections, and a passion for engaging the connected world through, content authenticity and relevance.
IVY TVSVP of Content Strategy, Editorial & Creative
Jan. 2005 - Oct. 2011New York, Paris, Miami, LondonStrategic planning and concept development for global corporations and their point of entry into video content via social channels and interactive video. Worked closely with C-level executives at Cartier headquarters in Paris to build the creative direction, editorial strategy and content plan for the brands' global communications. Defined the digital voice of Cartier to both encompass traditional clients, and engage emerging markets. Built creative, editorial and content production teams for L'Oreal Paris to serve their interactive video needs. Working on multiple brand initiatives and product groups, including creative oversight on building their digital interactive video platforms. Project management and resource development for online video production. Production of video methodology, UX analysis, UI components and platforms for CPG brands. Produced large libraries of content in the health and wellness space, how-to videos for cooking and lifestyle subjects. Director for video shoots, producer and editor for special projects and extreme locations. Experienced producing throughout the Americas and Europe and under extreme pressure.
EdgeDesign Inc.Creative Director and Director of eBusiness Solutions
Jul. 1998 - Jan. 2005Miami, FloridaInnovate and build global brands internet initiatives:
British Airways (Lacar region)
Motorola global new product launches
Sharp Electronics
StarMedia
L'Oreal
General Motors
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