CAMBAGraphic Designer (Design Manager Role)
May. 2012 - Jul. 2019Brooklyn, New YorkTransformed CAMBA’s brand into a professional, visually cohesive nonprofit organization. Effectively communicated critical initiatives to partners, communities, and public stakeholders. Developed visual themes for promotional and fundraising events, such as email campaigns, landing pages, invitations, brochures, presentations, and on-site environmental graphics. Spearheaded communications to deliver assets with external vendors, such as printers, local municipalities, and photographers. Mentored interns in strategic communications.
-- Streamlined the design process for marketing materials by creating a system of brand identity template presentations, one-pagers, and brochures. Resulting in a cohesively updated branded identity for external and internal partners and clients. Coached Program Directors on how to use new templates within my updated brand guidelines.
-- Played a crucial role in $1M fundraising within three years, including a 25% increase in proceeds at an anniversary gala