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Work Background
FreelanceFreelance Art Director
Aug. 2023Brooklyn, New York, United StatesDeveloped and executed projects within clients’ marketing and communication strategies. Clients: Havens Relief Fund Society
Oaktree Capital Management, L.P.Design Consultant (3-Month Contract)
Apr. 2023 - Jul. 2023New York, United StatesDeveloped the design direction of print and digital collateral, event conference graphics, and financial strategy presentations for the Corporate Communications and Branding team.
Lazard Asset ManagementSenior Graphic Designer
May. 2022 - Apr. 2023New York, United StatesLed the development and execution of branded Perspectives, quarterly Outlooks, investment research, and Insights papers, strategy-specific presentations, and social media campaigns for digital content marketing that communicated financial trends and thought leadership. Partnered with the creative team, writers, and project managers.
-- Visualized and executed the design for THE CURRENT, a digital platform for trending financial topics. The project won The Gramercy Institute B2B Marketing Strategy and Financial Content Marketing for the “Best of Category”: Media & Execution and Best Video awards. The team included creative, IT, writers, portfolio managers, and digital.
ClearBridge InvestmentsAssistant Vice-President, Marketing Associate - Design Specialist
Jul. 2019 - Mar. 2021New York, New YorkProvided conceptual solutions to campaigns and communications within the integrated brand messaging and style guidelines. Customized graphics for PowerPoint presentations, website, event graphics, and white papers.
-- Revised digital ad campaign to ensure visual integrity across various websites, delivering a 200% site traffic increase -- Updated copy and social media graphics and developed new visual infographics and charts for each of the 30 financial commentaries per quarter (total of 130 annual updates) in print and online formats.
CAMBAGraphic Designer (Design Manager Role)
May. 2012 - Jul. 2019Brooklyn, New YorkTransformed CAMBA’s brand into a professional, visually cohesive nonprofit organization. Effectively communicated critical initiatives to partners, communities, and public stakeholders. Developed visual themes for promotional and fundraising events, such as email campaigns, landing pages, invitations, brochures, presentations, and on-site environmental graphics. Spearheaded communications to deliver assets with external vendors, such as printers, local municipalities, and photographers. Mentored interns in strategic communications.
-- Streamlined the design process for marketing materials by creating a system of brand identity template presentations, one-pagers, and brochures. Resulting in a cohesively updated branded identity for external and internal partners and clients. Coached Program Directors on how to use new templates within my updated brand guidelines.
-- Played a crucial role in $1M fundraising within three years, including a 25% increase in proceeds at an anniversary gala
Public AgendaGraphic Designer (Design Manager Role)
Oct. 2008 - Oct. 2010Designed research reports, event graphics, and brand-related projects for communities of impact, media, and government policymakers. Revitalized report layouts with improved graphics, charts, tables, and typography.
SourceMediaAssociate Art Director
Feb. 2004 - Apr. 2008New York, New YorkProvided creative direction for marketing print and digital campaigns for B2B financial publications. Supported Art Directors in the management of design consultants.
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