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Work Background
Lively RootChannel Marketplace Manager
Jul. 2022 - Sep. 2023Helping extend the reach of Lively Root's brand through driving growth on external marketplaces.
FreelanceMarketing & Ecommerce Freelancer
Jul. 2021 - Jul. 2022As a determined and passionate individual, my goal is to help businesses better communicate their brand through design and copy so that their users trust them and return to their business for years to come. I’m here to help with any web design, photography, content writing, or general marketing needs. My passion lies in helping businesses scale their business and want to create positive change on the world (environmentally or socially) for future generations. Here's a look into some of my recent projects: - Holistic Joy (website re-design): Migrated website from weebly to wix and redesigned site to match my client's brand goals. Implemented booking service, contact form, and social feed to create a clearer path of action for users. - Salty (email campaign management & hubspot cleanup): Curated consistent email marketing to a subscriber list of 50,000 people. Decreased bounce rate and increased open rate and click-through rate through creating targeted workflows and a/b testing email newsletters. - Yumasoy (digital marketing lead): Implemented marketing & brand awareness strategy through the following deliverables: sourcing & executing on influencer campaigns, restructuring landing page, planning and scheduling content, creating static and video content for social, setting up google analytics and facebook ads account, A/B testing FB/IG ads. Doubled social following and created top performing reels.
good natured Products Inc.Senior Ecommerce Associate
Apr. 2020 - Jul. 2021Vancouver, British Columbia, CanadaPrimarily managed and optimized product listings across Shopify & Amazon to improve the customer journey. Researched and implemented new site features to enhance our online presence and drive greater click-to-buy transactions. Prepared necessary deliverables for new product launches and strategized on methods to drive traffic to PDP's. Monitored online bugs, resolved website issues, and ensured day-to-day maintenance was well-kept. Created social content and started an affiliate program with a high ROAS.
good natured Products Inc.Marketing Associate
Mar. 2020 - Apr. 2020
good natured Products Inc.Business Development Associate
Jul. 2018 - Mar. 2020Vancouver, Canada Areagood natured is one of the few manufacturers of plant-based packaging in North America. Our packaging is made from a renewable source and free of all harmful chemicals and toxins. We offer a wide variety of home and office products, food packaging, and are constantly innovating and expanding our assortment. I am in charge of building relationships with new customers, managing accounts, and helping grow the company.
Camp BizsmartCoach
Jul. 2016 - Aug. 2016Stanford, CA
Dark TableBartender
May. 2016 - Mar. 2020Dark Table is a restaurant in which customers engage in a unique experience of eating in the dark. The purpose of the restaurant is to provide and promote equal employment opportunities for the disabled. I have been utilizing my customer service skills when dealing with customer complaints and have become adept in a fast paced environment. In the bar I communicate and relay food and drinks to the servers, as well as communicate with the kitchen to ensure all channels are functioning smoothly.
LET'SMarketing Specialist
May. 2016 - Apr. 2017VancouverLET'S is a non profit working towards solving lack of connectivity in remote areas by providing a device that can create a cloud like network to people within a 5km distance. I worked on branding and website design, as well as managing social media. I created processes for documenting, conducting, and analyzing social media. I conducted monthly campaigns to analyze our different targeted audiences and increase our reach and awareness of our vision.
Jamba JuiceStore Member
Mar. 2014 - Aug. 2014Saratoga, California
The Harker SchoolELI Program Mentor
Jul. 2013 - Aug. 2013Saratoga, CAThe Harker ELI program is a summer camp for students learning english as their second language.
I mentored students learning English as their second language by teaching them reading comprehension skills, practicing their speaking, and advancing their grammar skills by doing exercises.
ZERO1: The Art & Technology NetworkSocial Media Development Intern
Jun. 2012 - Aug. 2012Downtown San JoseZERO1 is a non-profit organization that works to converge art with modern technology to initiate real world innovation tactics and showcases this work at a biennial festival. My purpose was to analyze the current marketing strategy and figure out exactly what components lacked strength and how to solve it. Overall I increased the attendance rate through marketing for ZERO1 by utilizing focus groups, surveys, and social media to contact high school students about attending the festival.
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