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Work Background
TechTreeTalent Partner
Nov. 2024As a Talent Partner, I drive end-to-end talent acquisition strategies, sourcing exceptional candidates and managing efficient, engaging recruitment processes. My focus is building strong relationships to attract and secure top talent, aligning hiring outcomes with business objectives.
Vidmark CommunicationsTalent & Communications Consultant | (Employer) Brand Expert
Mar. 2022SerbiaI lead brand development initiatives through rebranding, messaging architecture, and visual identity work—ensuring consistent and impactful brand presence across digital and internal touchpoints. I support strategy execution by aligning branding with business goals and collaborating closely with creative, marketing, and HR teams. In parallel, I develop strong employer branding strategies that reflect company values and attract top talent. I manage end-to-end recruitment processes, design onboarding programs, and forecast talent needs in fast-paced environments. I also lead employee engagement programs, performance review processes, and internal communication strategies—all aimed at fostering a culture of growth, alignment, and excellence.
Engineering Software LabHead of Employer Branding & Communications
Apr. 2020 - Oct. 2023Belgrade, Serbia- Cultivate and strengthen the company's Employer Brand - Enhance the Candidate & Employee Experience by collaborating with HR to streamline onboarding processes and optimize employee engagement initiatives. - Lead Corporate Communication & Public Relations efforts, managing media relations, and crafting narratives to maintain a positive company image. - Drive Internal Communication initiatives to ensure employees are informed, engaged, and aligned with company goals. - Monitor and measure the success of employer branding initiatives, using data-driven insights to refine strategies and drive continuous improvement. - Manage end-to-end Event Management, including planning, execution, and post-event analysis for both internal and external events
Poslovna savršenostEmployer Branding Educator
Jan. 2020Serbia- Educate leadership teams and HR professionals on the importance of employer branding and its impact on recruitment, retention, and company culture. - Develop and deliver customized employer branding workshops and training sessions to empower internal teams with the knowledge and tools needed to champion their employer brand. - Act as a thought leader in the field of employer branding, contributing articles, speaking at industry events, and staying up-to-date with emerging trends - Freelance lecturer specialized in applying artificial intelligence to marketing and HR processes. I deliver trainings that help companies understand and practically implement AI tools in their daily operations. AI enthusiast focused on smart solutions that boost efficiency and creativity.
CREATEQEmployer Branding & Communication Manager
Apr. 2018 - Apr. 2020Serbia- Lead the development and execution of a holistic employer branding strategy - Collaborate with cross-functional teams to define and communicate the organization's Employer Value Proposition (EVP) to attract top talent. - Manage and curate content for internal communication channels, ensuring consistent messaging and alignment with the company's brand - Spearhead the development and execution of comprehensive Recruitment Marketing strategies to attract top-tier candidates - Measure the impact of employer branding and internal communication efforts through data analysis and feedback mechanisms, continuously optimizing strategies. -The planning and execution of company-wide events, fostering a sense of community and unity among employees.
Sport Vision SerbiaDigital Communications Manager
Apr. 2016 - Apr. 2018Belgrade- Lead the development and execution of comprehensive digital communication strategies, focusing on Ecommerce Marketing to increase online sales and brand presence. - Spearhead media buying efforts, optimizing ad spend across digital platforms to reach the most relevant audiences. - Collaborate with cross-functional teams to create and manage content across various digital channels, including social media, email marketing, and website. - Implement data-driven decision-making processes, analyzing key performance indicators (KPIs) to continuously refine and enhance digital campaigns. - Oversee the management and growth of the company's online communities, fostering engagement and brand loyalty. - Stay updated with industry trends and emerging technologies to ensure the company remains at the forefront of digital communication and Ecommerce Marketing.
I&F McCann GrupaAccount Manager
Oct. 2015 - Apr. 2016Belgrade, Serbia- Serve as the primary point of contact for a portfolio of clients, maintaining open and transparent communication to ensure their needs are understood and met. - Collaborate with clients to define clear marketing objectives and develop strategic plans, ensuring alignment with their business goals. - Lead cross-functional teams, including creative, digital, and analytics, to execute integrated marketing campaigns that drive client success. - Continuously monitor campaign performance, analyzing key metrics to make data-driven recommendations and optimizations. - Cultivate strong client relationships through regular check-ins, progress updates, and proactive problem-solving. - Identify opportunities for upselling and expanding services to drive revenue growth while ensuring client satisfaction. - Manage client budgets, ensuring efficient allocation of resources to maximize ROI.
Delta HoldingDigital Communications Manager
Feb. 2015 - Oct. 2015Belgrade- Lead a dynamic team in crafting and implementing digital communication strategies for a diverse portfolio of brands spanning multiple industries, including agriculture, retail, shopping malls, hotels, logistics. - Create and oversee digital content and campaigns that resonate with each brand's unique audience while ensuring consistency in messaging and brand voice. - Conduct in-depth market research and competitor analysis to identify trends and opportunities specific to each industry. - Develop and maintain a robust content calendar to optimize content distribution across various digital channels.
Delta HoldingMarketing & PR Associate
Nov. 2012 - Feb. 2015- Create captivating content for various digital and traditional marketing channels, including social media, email marketing, press releases, and blog posts. - Manage relationships with media outlets, influencers, and stakeholders to secure media coverage and partnerships. - Monitor industry trends, conduct competitive analysis, and track campaign performance to provide data-driven insights and recommendations. - Organize and promote events, ensuring seamless execution and maximizing brand exposure. - Assist in the development of marketing and PR materials, including brochures, presentations, and promotional collateral. - Support crisis communications efforts by responding to media inquiries and providing timely and accurate information.
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