Jul. 2018 - Sep. 2019ManilaDesigns, directs, and produces the over-all branding initiatives of boutique hotels and serviced
residences managed by Hospitality Innovators, Inc. This includes creating a cohesive look and
identity for each property, logo design or redesign, website design & production of all collaterals relative to the branding of the hotel or resort. Develops brand concepts for upcoming boutique hotel and resort properties depending on relevant market research, location, and future clientele or target market.
Jul. 2017 - Jul. 2018ManilaDesigns over-arching hotel and resort branding or re-branding for new and existing properties managed by Hospitality Innovators, Inc. This includes logo and website design, creation of marketing catalogues and sales kits for various teams and departments, and the creation of in-room collaterals that are cohesive with the overall look of the hotel or resort.
Altro Mondo Arte Contemporanea GalleryArt Gallery Manager
Aug. 2013 - Aug. 2017Manila, National Capital Region, PhilippinesSpearheaded the rebranding of Altro Mondo (logo, website, and print collaterals) to reflect an elegant yet subdued identity for the brand and its role as a contemporary art gallery. Executed the successful expansion and re-launch of the art gallery at The Picasso Boutique Serviced Residences in January 2015. Improved the galleryโs annual art program through market research, art writing, increased sales, and the formation of new partnerships with architectural firms, hotels and real estate companies.
Juice.ph, One Hundred Services Inc.Art Director
Jan. 2010 - Dec. 2013Eco Plaza, Makati CityDesigned and produced web and print content for the DPC - Yellow Pages special anniversary edition in 2013. Improved web traffic and increased readership of Juice.ph through thoughtful web design strategy and viral video and graphic content.