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Work Background
visitbrusselsUK Representative
Jul. 2017 - Feb. 2020London, United KingdomManaged UK & Ireland markets for Visit Brussels covering Leisure, MICE, Groups, Press & PR. Assisted a large government organisation of over 190 employees through a period of major change following the historic events, with a decrease of 24% in bednights. By 2018, arrivals from UK were up by 14%. Cooperated with C-level executives to develop transformation strategies and represented the Brussels as a destination to the UK and global conferences to increase tourism and travel for the capital. Introduced the organisation into the digital programmatic and , ad management space by delivering expense systems and ad serving platforms to improve capabilities and efficiency.
TravelBeat LTDManaging Director
Aug. 2015London, England, United KingdomIdentified a key market gap and established TravelBeat Ltd, a sales representation and digital marketing consultancy in the tourism and leisure space. Providing full P&L, leading the team, cashflow management and forecasting oversight to ensure profitability. Building strategic relationships with clients across the international tourism arena. Utilised strong strategic planning and market insight to lead the Covid-19 action plan response, supporting over 17 of the world’s biggest brands to manage the crisis effectively. Defined and embedded digital processes into the business to ensure time efficiency and increase the percentage of successful deliverables across the high-profile client portfolio.
TravelBeat LTDOwner
Aug. 2015London, United Kingdom
Exostis MediaGeneral Manager
Sep. 2012 - Dec. 2013GreeceEffective owned full P&L to maximise marketing and sales opportunities and mobilised a high-performing team to establish the company as #1 in the market by FocusBari. Planned and coordinated numerous marketing and public relations events resulting to a significant increase in the popularity of the company and consistent event success.
ProudBooking.comBrand Director
Jan. 2012 - Dec. 2015Devised and delivered multi-channel brand marketing and promotional programmes to enhance brand growth, increase target consumer awareness and create shareholder value. Steered rigorous negotiations with a private equity fund to successfully seal an IP acquisition for a niche international booking platform for LGBT travellers.
HOMO EVOLUTIONProject Director
Jan. 2010 - Dec. 2014GreeceChampioned strategic change by challenging the social and cultural attitudes to LGBT travel within a corporate context to reposition the marketplace and build positive internal cultures. Strengthened financial control within year one by engineering effective trade sales strategies and deploying a robust market plan to drive the business into profitability.
INDUSTRIAL ELEMENTSFinance and Accounting Manager
Jan. 2006 - Dec. 2010GreeceSupervised a team of two accounting professionals while collaborating on business accounting, P&L and annual budget. Strengthened the corporate partnerships of international companies represented in Greece. Oversaw and guided human resources as to maximise effort and self-contribution.
TH. VASILEIADIS GROUPNew Business Development
Jan. 2003 - Dec. 2005GreeceSecured board-level sign off to complete two detailed opt investment opportunities and successfully coordinated the projects from conception to launch over an 18-month period.
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