visitbrusselsUK Representative
Jul. 2017 - Feb. 2020London, United KingdomManaged UK & Ireland markets for Visit Brussels covering Leisure, MICE, Groups, Press & PR. Assisted a large government organisation of over 190 employees through a period of major change following the historic events, with a decrease of 24% in bednights. By 2018, arrivals from UK were up by 14%. Cooperated with C-level executives to develop transformation strategies and represented the Brussels as a destination to the UK and global conferences to increase tourism and travel for the capital. Introduced the organisation into the digital programmatic and , ad management space by delivering expense systems and ad serving platforms to improve capabilities and efficiency.