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Work Background
En Route StoriesFounder
Mar. 2024Valencian Community, SpainWhen in Architecture university I soon learned that a good design with a bad presentation often scored worse then a poor design with a great story! Stories make meaning, they help us communicate, they create cultures and change them, they might decide whether you live or die, literally (1001 Nights) or figuratively (your company). Through En Route Stories I help people amplify their voice. En Route Stories is the most active professional storytelling organization in Spain.
https://enroutestories.org Follow us on social media:
https://www.instagram.com/enroute.stories https://www.facebook.com/enroute.stories https://www.youtube.com/@EnRoute.Stories https://www.meetup.com/en-route-stories
Yinglets Co-Founder & Chief Learning Officer
Sep. 2018 - Jun. 2020Beijing City, ChinaYinglets is an EdTech startup that aims to empower children through facilitation and physical education. By guiding parents and teachers on how to facilitate, rather than teach, to play, rather than drill, we are creating a generation that is resilient and empowered to pursue their own fulfilment. Key responsibilities:
- Development of strategic guidance on framework and branding initiatives to drive company growth and reputation. - Building and leading a high-performing R&D team focused on innovation and product development. - Develop and oversee the delivery of engaging curricula, software, products and materials, ensuring that the team is well trained and equipped to deliver an exceptional learning experience.
- Analyze and utilize market feedback and data analysis to inform product iterations. - Develop and oversee the delivery of engaging curricula, products and materials. Key achievements:
- Built and oversaw training of a TTT team to deliver our product and curricula to over 200 educational institutions in China. - Developed a quality-based assessment system and products, driving a completely new view on physical development within Chinese educational institutions. - Drove adoption of the Agile (Scrum) framework across the R&D and IT teams, improving efficiency, collaboration, and quality of output.
Movement OriginsFounder
Oct. 2016 - May. 2020Shanghai City, ChinaMovement Origins is the premier organization bringing natural human movement to China. Representing carefully selected fitness brands, MovOr aims to provide education for fitness coaches, rehab and prehab specialists and enthusiasts.
Transforming the fitness industry from within we represent the brands that share our values and are able to make complex holistic movement accessible. Responsibilities
- Business development and sales for the MovNat and Animal Flow brands throughout greater China. - Forging exclusive partnerships with relevant stakeholders in fitness education, corporate, training facilities - Setting up a network of ambassadors to promote brand awareness and drive sales. Key achievements:
- Brought professional education to over 500 of coaches and therapists in China. - Developing core IP of MovOr Kids curriculum and materials
- Quickly adapted sales and delivery strategy during the pandemic and reached sales targets for the Animal Flow brand.
Building MovementFounder
Mar. 2014 - May. 2018Shanghai City, ChinaBuilding Movement Design and brand consultancy Key responsibilities:
- Using Brand Value Interviews and focus groups to deepen brand insights and create design concepts.
- Developing brand positioning and strategy and aligning those with design decisions.
- Working with a team of designers to deliver concept driven interior design for clients like Haworth, Fitshike and others. Key achievements:
- Concept and design for headquarters and filming studio of nationally recognized brand FitTime among others.
Big BlueScuba Diving Instructor
Apr. 2012 - Apr. 2014shanghaiAs a freel lance Scuba Diving Instructor at Big Blue Oki sees:
- fear changed ito courage
- faintheartedness converted into accomplishment
- timidity transformed into confidence
- anticipation turned into passion
He can:
- Open hearts and minds to the hidden beauty of nature's creation and our obligation to protect it
- Foster self-esteem in another person
- teach the value of character and integrity
- transform another human being and change a life for the better forever.
AMOD Scale Model BuildersFounder
Jun. 2006AMOD makes dreams real; real small!
As scale model builders we deliver quality scale models for a competitive price. We take pride in creation and detail, guiding you through our process as we build. Working with us means you see your vision coming to life step by step until it’s delivered at your door. Key responsibilities: - Managing a team from startup to independent operation to deliver at top quality highly customized products. - Business development through market research and analysis to determine positioning and strategy across different regions. - Negotiating cooperations with agents and partners on different continents to ensure continuous and sustainable revenue growth. - Account management for high profile clients like Hilton Grand Vacations (US), Heijmans (NL), Sahara (IN) and the National Museum of Historical Architecture in Kuwait. Key achievements:
- Bootstrapped a company with 0 USD startup money. - Raised revenue to 500k+ USD per year of which 50% profit at its peak
- Delivered over 500 high quality products to clients worldwide with 96% satisfaction rate.
Royal HaskoningDHVArchitect/Junior Project Manager
Apr. 2004 - Mar. 2007Shanghai, ChinaKey responsibilities:
- Working in small teams to produce creative design solutions Key achievements:
- Awarded first place in several bridge design competitions, one of which, as principal designer
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