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Network Power<100 people
Roles
💸100%
Marketing
✔️100%
IT
🔥50%
Startup Founder
Geos
🇬🇧50%
United Kingdom
🇷🇺50%
Russia
Work Background
Oriflame CosmeticsHead of Fragrances/CCS
Jan. 2021Stockholm, Stockholm County, Sweden• Managed a portfolio with annual sales exceeding 200 million euros, focusing on category strategy and brand architecture delivering 17% sales growth for signature brands through new product launches and brand activations.
• Craft category and brand strategy focused on innovation pipeline, consumer insights, and brand portfolio optimization.
• Lead development of 5-year innovation pipeline and product roadmaps. Establish creative direction and manage Go to market strategy and plans.
• Partner with regional teams on localizing brands and executing integrated digital and offline campaigns per region.
• Led communication planning and execution for global brands in 60 markets. Conducted brand portfolio audits to enhance regional performance.
Oriflame CosmeticsHead of Marketing Europe
Jan. 2020 - Jan. 2021Warsaw• Developed and executed marketing strategies and go to market plans for 34 countries in Europe, achieving top-line sales and profitability.
• Built effective commercial planning rhythm synchronizing catalog, digital, and sales calendars to maximize results.
• Established digital-first creative team and processes; reduced time-to-market for digital campaigns by 20%. • Pioneered implementation of CRM consumer segmentation and 1:1 personalized communication; increasing customer LTV by 23%.
Oriflame CosmeticsBrand and Digital Director Europe
Jan. 2018 - Jan. 2020Warsaw• Developed and executed regional brand strategy encompassing modernized brand identity, messaging, visual assets, and omni-channel activation.
• Grew social media presence across Facebook, Instagram, and YouTube; delivered highly engaging localized content and influencer campaigns.
• Partnered with sales teams to conceive digital-first recruitment and retention campaigns; increased consultant sign-ups by 15%.
Oriflame CosmeticsMarketing Director Romania
Jan. 2011 - Jan. 2017Bucharest, Romania• Led marketing strategy that increased company market share in cosmetics category. Together with the management team grew Romanian business to fastest growing in Europe.
• Executed 360 campaigns encompassing TV, print, OOH, digital, and experiential. Launched social media presence and influencer marketing. • Partnered with sales leaders on field marketing, recruitment, and loyalty initiatives that delivered growth.
Pernod Ricard RomaniaMarketing Manager
Jan. 2009 - Jan. 2011Bucharest, Romania• Developed branding, campaign strategies and marketing plans for premium liquor portfolio including Absolut, Jameson, and Chivas.
• Part of the Global team developing new premium brand Absolut Elyx
• Built relationships with key on-premises accounts to drive brand visibility and trial.
RBSMarketing Manager Royal Preferred Banking
Jan. 2008 - Jan. 2009Bucharest, Romania• Rebranding Leadership: responsible for all rebranding initiatives related to the Preferred Banking Department. Notably, I led the seamless transition when ABN AMRO Bank underwent rebranding into RBS in October 2008
• Strategic Collaboration with advertising agencies to develop creative concepts, establish a strategic platform, and organize public relations (PR) events. This partnership was vital in crafting a consistent and compelling brand narrative
Moët HennessyBrand Manager
Jan. 2005 - Jan. 2007Bucharest, Romania• Introduce the brands to Romanian market, fully responsible of distribution plan and listing strategies, pricing strategies and communication involving external agencies.
▪ Develop annual brand plans and execute Above- and Below-the-line activities in accordance with brand strategy
▪ Develop and implement 3-year brand strategies (for Moet&Chandon, Veuve Clicquot, Dom Perignon, Krug, Hennessy, Belvedere, Glenmorangie) in line with Moet-Hennessy and brand owners guidelines
StorckBrand Manager
Jan. 2002 - Jan. 2007• Introduce the brands to Romanian market, fully responsible of distribution plan and listing strategies, pricing strategies and communication involving external agencies.
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