Stefania Marian

Passionate Experience Marketer.Expert in Crafting Brand Strategy, New Product Development and Digital Marketing @Fractional CMO

EducationConsultingSales & BizDevMarketingBusiness OwnerC-level ExecutiveSwedenBusiness Development ManagerInfluencer Marketing ManagerBusiness AnalystCMOBrand Marketing ManagerCommunications Manager

High accomplished marketing leader with over two decades of diverse experience in beauty and FMCG. Recognized for steering high-performance teams and developing impactful brand, business and marketing strategies. Professional expertise spans from local, regional, and global roles, encompassing brand strategy, growth road maps, leading innovation pipeline, go-to-market, communication, and commercial marketing. Adept at fostering collaboration, creativity, and excellence within teams.

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Network Power<100 people

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Marketing

✔️100%

🔥50%

Startup Founder

Geos

🇬🇧50%

United Kingdom

🇷🇺50%

Russia

Work Background

Oriflame CosmeticsHead of Fragrances/CCS

Jan. 2021Stockholm, Stockholm County, Sweden• Managed a portfolio with annual sales exceeding 200 million euros, focusing on category strategy and brand architecture delivering 17% sales growth for signature brands through new product launches and brand activations. • Craft category and brand strategy focused on innovation pipeline, consumer insights, and brand portfolio optimization. • Lead development of 5-year innovation pipeline and product roadmaps. Establish creative direction and manage Go to market strategy and plans. • Partner with regional teams on localizing brands and executing integrated digital and offline campaigns per region. • Led communication planning and execution for global brands in 60 markets. Conducted brand portfolio audits to enhance regional performance.

Oriflame CosmeticsHead of Marketing Europe

Jan. 2020 - Jan. 2021Warsaw• Developed and executed marketing strategies and go to market plans for 34 countries in Europe, achieving top-line sales and profitability. • Built effective commercial planning rhythm synchronizing catalog, digital, and sales calendars to maximize results. • Established digital-first creative team and processes; reduced time-to-market for digital campaigns by 20%. • Pioneered implementation of CRM consumer segmentation and 1:1 personalized communication; increasing customer LTV by 23%.

Oriflame CosmeticsBrand and Digital Director Europe

Jan. 2018 - Jan. 2020Warsaw• Developed and executed regional brand strategy encompassing modernized brand identity, messaging, visual assets, and omni-channel activation. • Grew social media presence across Facebook, Instagram, and YouTube; delivered highly engaging localized content and influencer campaigns. • Partnered with sales teams to conceive digital-first recruitment and retention campaigns; increased consultant sign-ups by 15%.

Oriflame CosmeticsMarketing Director Romania

Jan. 2011 - Jan. 2017Bucharest, Romania• Led marketing strategy that increased company market share in cosmetics category. Together with the management team grew Romanian business to fastest growing in Europe. • Executed 360 campaigns encompassing TV, print, OOH, digital, and experiential. Launched social media presence and influencer marketing. • Partnered with sales leaders on field marketing, recruitment, and loyalty initiatives that delivered growth.

Pernod Ricard RomaniaMarketing Manager

Jan. 2009 - Jan. 2011Bucharest, Romania• Developed branding, campaign strategies and marketing plans for premium liquor portfolio including Absolut, Jameson, and Chivas. • Part of the Global team developing new premium brand Absolut Elyx • Built relationships with key on-premises accounts to drive brand visibility and trial.

RBSMarketing Manager Royal Preferred Banking

Jan. 2008 - Jan. 2009Bucharest, Romania• Rebranding Leadership: responsible for all rebranding initiatives related to the Preferred Banking Department. Notably, I led the seamless transition when ABN AMRO Bank underwent rebranding into RBS in October 2008 • Strategic Collaboration with advertising agencies to develop creative concepts, establish a strategic platform, and organize public relations (PR) events. This partnership was vital in crafting a consistent and compelling brand narrative

Moët HennessyBrand Manager

Jan. 2005 - Jan. 2007Bucharest, Romania• Introduce the brands to Romanian market, fully responsible of distribution plan and listing strategies, pricing strategies and communication involving external agencies. ▪ Develop annual brand plans and execute Above- and Below-the-line activities in accordance with brand strategy ▪ Develop and implement 3-year brand strategies (for Moet&Chandon, Veuve Clicquot, Dom Perignon, Krug, Hennessy, Belvedere, Glenmorangie) in line with Moet-Hennessy and brand owners guidelines

StorckBrand Manager

Jan. 2002 - Jan. 2007• Introduce the brands to Romanian market, fully responsible of distribution plan and listing strategies, pricing strategies and communication involving external agencies.