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Work Background
FreelanceFreelance Creative Director & Photographer
Apr. 2010Brescia, Lombardy, ItalyFreelance (2011-present date) EY (Roma): On a project-by-project (non contractual) basis focused on ATL and BTL communication. Highlights include: Italian government ministry branding. The application of Zurich Group brand guidelines across all B2B, B2C and internal marketing materials (digital and printed). Lavazza B2C communication both ATL and BTL. ATL and BTL communications for Technogym (for over 16 years) in both digital and non-digital formats. Other clients include: UniCredit Bank, Volvo, Venchi, American Express, Alitalia and Sky Italia. Immedia (Palermo): Collaborating on pure digital projects from a branding perspective - specifically in the development of new business opportunities. Leo Burnett (Turin): Focused on digital communications for a variety of clients including Eni and Porsche.
OrigamiFounding Partner
Sep. 2008 - Apr. 2011CerviaI provided integrated design and communication support for various clients of both international and smaller stature. Highlights included: I was commissioned to create a new brand strategy for two newly-combined car repair activities (Carnevali&Stern). The objective was to communicate the increased value generated by the combined services without alienating their existing client base. Particular focus was placed on attracting new clients by reflecting a welcoming, comfortable and professional environment. I developed ‘roots-up’ A-Z communication in documentary style that reflected Carnevali&Stern’s expertise, pride and overall high level of professionalism.
Me plcFreelance Designer
Jun. 2004 - Aug. 2008Ravenna Area, ItalyI provided integrated design and communication support for various clients of both international and smaller stature. Highlights included: I was commissioned to design an online ticketing portal for a new innovative new service provided by Orange (telecommunications) in the UK. Strictly following brand guidelines to ensure that it fitted seamlessly within their other online service offers I delivered a comprehensive UX that included every singular visual feature (drop-down menus, UK map navigation/selection, etc).
Emperor DesignLead designer
Jan. 2000 - May. 2004LondonProviding design solutions for stakeholder communication. Highlights included: Annual Report and Accounts for Wolseley Group, Amlin Group and P&O Group. Responsibility for all stages of design, art direction and print production quality control. I was also responsible for a team of designers including: overview of design service provided, professional/individual development, annual appraisals and hiring of additional design staff.
Basten Greenhill AndrewsFreelance Senior Designer
Jan. 2000 - Mar. 2001London, United KingdomInitial two week freelance contract turned into one year contract. Working almost exclusively with Land Rover client. Highlights included: Working in partnership with Copywriter and Creative Director in the creation of Land Rover brand guidelines.
Carnegie OrrSenior Graphic Designer
Jan. 1999 - Jan. 2000London, United KingdomWorking almost exclusively with Unilever and SKY Group clients with their stakeholder communications.
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