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Work Background
ApetureCodexChief Executive Officer
Jan. 2025San Francisco Bay AreaAs the founder of ApertureCodex, I empower technical founders to view their businesses through multiple lenses, enhancing sales, marketing, customer success, fundraising, and leadership. By providing tailored strategies and insights, I help bridge the gap between technical expertise and business acumen, guiding startups toward sustainable growth. My journey began with a deep passion for technology and innovation, leading me to roles where I honed my skills in Sales, Marketing, Customer Success, Fundraising and Leadership. Over the years, I recognized a recurring challenge: many technically adept founders grapple with the non-technical facets of scaling a business. This realization inspired me to establish ApertureCodex, aiming to illuminate these critical areas and drive comprehensive success. At ApertureCodex, we believe that a holistic perspective is key to a startup's success. By examining businesses through various lenses, we uncover opportunities and strategies that might otherwise remain hidden. Our mission is to equip technical founders with the tools and insights they need to excel beyond their technical prowess, fostering well-rounded and thriving enterprises.
Atlas AgentAdvisor
Nov. 2024San Francisco Bay AreaAtlas Agent is changing the way that transactions are handled in Real Estate - Simplifying the management of a variety of tasks for agents while giving their customers a visual tool to track progress.
Alchemist AcceleratorMentor
Oct. 2024San Francisco Bay AreaWorking with the Alchemist cohorts educating around marketing, sales and customer success.
WealthVPChief Experience Officer
Jan. 2023 - Oct. 2023San Francisco Bay AreaWorking with WealthVP to assist them in Marketing, Sales, Customer Success, and Product Development. WealthVP helps private investors connect with qualified companies and founders needing funds to expand their market reach.
Omni BroadcastAdvisor/Board Member
Mar. 2021 - Dec. 2022Omni Broadcast is focused on helping bring families closer together by serving up broadcasting of games in underserved markets and languages.
Conversion Strategy GroupFounding Partner
Jul. 2020 - Feb. 2025San Francisco Bay AreaI help individuals and companies accelerate growth. We focus on optimizing for revenue obtainment and coaching individuals and leaders on how to transform an organization to focus on goal achievement. - We help companies improve conversion rates with proven techniques and partnering with Instapage technology.
- We coach individuals to be the best they can be to foster growth in themselves (career) and in the business, they work for.
- We coach teams on how to improve efficiencies and have a transformative conversation to get agreement around strategies and directions that can improve results.
- We augment teams with marketing resources to help improve marketing and sales results.
- We help sales teams take a look at performance and improve results while also partnering with Hubspot.
- We help the team shift into using AI to work smarter.
- We help customer success teams improve processes and procedures and improve Customer Net Promoter Scores. I have worked with big and small organizations to either grow or turn around revenue. A few of my philosophies influence my work: - Planning helps guide us.
- We should underestimate what we think we can do from a sales and marketing perspective and we should overestimate what our expenses will be.
- Getting new revenue into the business doesn't always take spending more money.
- Really knowing your customer can help you modify your offerings.
- There isn't anything that we can't accomplish together if we plan right. The reason these are important is that it informs how we work with your business. We start with planning first to make sure we have an outline of what our work will be together. For a free session or to get to know me, schedule time on my calendar. www.calendly.com/aprylsyed I look forward to working with you.
BloomreachHead of Global Digital Experience, Advisory Services
Jan. 2020 - Jun. 2020Mountain View, CaliforniaDirecting the Global Expert Services Team - focused on demonstrating and improving the value customers get from the Bloomreach product set and ensuring our Global BRX and brSM customers have clear roadmaps for success in their digital experience journey.
BloomreachHead of Customer Success
Feb. 2019 - Jan. 2020Mountain View, CALeading the customer success team at Bloomreach, serving the worlds finest retail/e-tail and B2B brands with their digital experience. Key responsibilities include: - Assessing retention risks across the board and putting "plays" in place for the team to achieve over 95% in renewal rates.
- Launching the global NPS program with continuous feedback and guiding our internal teams how to shift to align better to customer requests.
- Improve our on-boarding processes to ensure customer usage and renewal protection.
- Creating team member on-boarding so that as we expand we can bring new team members up to speed and interacting with clients quickly.
- Roll out of a customer trust model that is a predictor of ACV growth.
- Improve customer reference program to have quality references that will help build a new sales pipeline.
Trio Rewards, Inc.Advisor/Board Member
Apr. 2016 - May. 2022San Francisco Bay AreaI have sat on the board of Trio since its beginning to advise and assist in getting this app through its beta program.
BlythecoHead of Marketing, Customer Success and Partner Strategy
Aug. 2015 - Jan. 2018San FranciscoIn this expanded role at Blytheco, I serve as the strategist both internally and externally. This means I handle a wide variety of projects that are cross-functional inside of Blytheco and serve as an executive sponsor to some of our high-valued clients in the manufacturing and distribution industries. In the past three years, I have specialized in client's that are in the BtoC space. Internal projects I have led and worked on are:
- Leading our Marketing team from digital marketing to social marketing and everything in between (pull and push) - Running Customer Relationship Managment and Marketing Software delivery team
- Created our onboarding guide for our Customer Success and Consulting Teams - Guiding our Customer Success Team
- Developed a new program to hire, train, and develop new consultants into our practice
BlythecoDirector, Customer and Partner Strategy (Customer Success) and Editor of Bellwether Magazine
Feb. 2010 - Feb. 2019Laguna Hills, CAWorking directly for the COO, and focusing on customer experience, loyalty, and overall development of the sales and marketing initiatives. Responsibilities encompass leading the marketing and brand strategy, customer retention, process and procedure streamlining, social media approach, digital media, marketing automation and new customer acquisition. • Led a team to consistently achieve double industry average open rates on customer and prospect e-mail campaigns.
• 10% development in customer revenue with new marketing approach design and implementation.
• 30% increase year over year in customer sales team’s revenue generation.
• Implemented a social media strategy and trained a social media manager to develop leads and brand awareness through this new avenue.
• Increased customer loyalty 3% by designing and launching the magazine, www.bellwethermagazine.com, focused on small to medium-size business challenges.
• 10% improvement in top line revenue with sales enablement training and materials while performing one on one coaching to win deals.
• Developed and trained sales people on multi-touch sales script which resulted in a 50% increase in call to action attachment rate and a 20% increase in sales. • Developed best in class SMB and mid-market campaigns that produced record revenue achievement within two new product categories resulting in 158% year over year growth.
Attitude POSitive, Inc. - AccuPOS ProductVice President of Sales, Customer Success and Marketing
Jan. 2009 - Jan. 2010Greater Los Angeles AreaRecruited by the president for an executive assignment to build operating, sales and marketing infrastructure and set up the executive team to lead the company into rapid growth. The scope of responsibility was significant and included overall managerial and budgetary leadership, human resources and planning, customer satisfaction, new business acquisition, marketing communication, new product development, executive strategic planning, customer training, strategic alliances and contracts, and channel distribution management and expansion. • 10% rise in customer revenue with new marketing approach design and implementation.
• Decreased sales team employee turnover by 50% with a clear hiring and training methodology and lowered overall employee turnover from 35% to 10% in one year.
• 17% uptake in customer loyalty due to new organizational structure and process around customer satisfaction and product implementation.
• Sales training program and structure that took close rate from 50% to 70% in three months.
• Personally structured and negotiated marketing and sales agreements, partnerships and alliances with international sales agents, partners, and product/technology firms in the United States, Canada, Europe and South Africa to increase alliance sales 15%.
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