North-West University / Noordwes-UniversiteitSenior Manager
Jul. 2009Potchefstroom, North-West, South AfricaLead digital marketing strategy and implementation for student recruitment and brand awareness campaigns. Spearhead content marketing efforts, optimizing the customer journey and enhancing engagement across multiple platforms. Managed a high-profile brand campaign, 'Discover New Frontiers,' that significantly increased student engagement. Successfully applied a PhD-level digital marketing framework to enhance campaign effectiveness and scalability.