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Work Background
Founder & CEO
UnrootedFounder & CEO
Mar. 2024Remote
Senior Product Designer
ReserveBarSenior Product Designer
Feb. 2024 - Apr. 2025RemoteCurrently leading three different projects simultaneously, ensuring timely delivery and high-quality outputs. • Working closely with developers and product managers on a daily basis to align design solutions with technical feasibility and product goals. • Creating both wireframes and high-fidelity prototypes to visualize design concepts and workflows. • Presenting design solutions to a broader team, including stakeholders and cross-functional partners, articulating design decisions and their alignment with business objectives. • Engaging in an iterative design process and refining designs based on user feedback and analytics. • Communicating effectively with stakeholders to ensure alignment and manage expectations throughout the design and development process.
Product Designer
LumenaltaProduct Designer
Sep. 2021 - Dec. 2023Remote• Working with a wide range of clients, from small startups to large corporations. • Collaboaring directly with clients to understand detailed requirements and define information architecture. • Analyzing existing workflows and identify any pain points. • Solving complex and challenging design problems and presenting multiple design concepts for consideration. • Developing responsive design mockups. • Conducting heuristic evaluations to measure the usability, pinpointing areas for enhancement in the user experience. • Providing accessibility guidelines to ensure compliance. • Building design system to provide efficient & scalable UI solutions. • Collaborate with developers for implementation support.
UX/UI Designer
Vibe AgencyUX/UI Designer
Mar. 2021 - Sep. 2021Remote• Working closely with product, development and design teams to produce high quality UX design solutions. • Clearly communicating and presenting the work and strategic approach to the team. • Proactively working on building design style guide and establishing global standards to ensure consistency across the platform.
UX/UI Designer
SaasumaUX/UI Designer
Mar. 2020 - May. 2020Remote
Freelance UX/UI Designer
FreelanceFreelance UX/UI Designer
Sep. 2019 - Mar. 2021Remote• Collaborating with a diverse range of clients across various industries. • Actively engageding in user research and competitor analysis, extracting valuable insights to inform my design decisions. • Translating user research findings into well-crafted user flows, structured information architecture, and detailed personas. • Creating comprehensive wireframes, ensuring a solid foundation for the final product. • Development of high-fidelity prototypes to bring conceptual designs to life.
Software Engineer
NetcentricSoftware Engineer
Aug. 2016 - Sep. 2018Barcelona Area, Spain• Front-end development using latest HTML5, CSS and JavaScript • Working with Adobe Experience Manager platform components, templates, workflows • Responsible for cross-browser/device responsive development • Collaborating with Design/UX team on the execution of website improvements • Communicating new ideas, process improvements and new technologies • Working with JIRA to solve and report the bugs and issues • Contributing to promote User-Centred Design in Netcentric • Good understanding of User-Centered Design principles and UX discipline and approaches • Strong curiosity in using new tools, adopting new technology, and learning UX methods • Having clean visual design sense and understanding of visual elements • Holding a role of a UX Event Manager and being responsible for preparation of internal UX talks
Software Development Training
CodeClan - Digital Skills AcademySoftware Development Training
Sep. 2015 - Mar. 2016Edinburgh, United KingdomIn this 19-week course, I have developed experience working with Ruby on Rails and different REST APIs and services. Other core modules have included Object Orientated Programming (OOP), MySQL and PostgreSQL, version control using GIT, SCRUM and Agile methodologies, deploying to the Heroku platform, Test Driven Development (TDD), JavaScript, Angular, jQuery and backbone as well as integrating Front End HTML and CSS into each of the projects.
Technical SEO Consultant
Ambergreen Internet MarketingTechnical SEO Consultant
Jan. 2015 - Jun. 2015Edinburgh, United KingdomWorking alongside Paid Media, Marketing, Content and Creative teams I was responsible for developing and executing SEO strategy which involved: - Search demand analysis, competitor analysis, page optimisation, link audits, social media analysis - Creating content marketing strategies - Ensuring that technical audits are carried out for client’s websites looking into all onsite issues that could negatively impact the site’s ability to perform well in organic search results - Identifying website accessibility and usability issues that might negatively impact user journey and creating full reports with appropriate recommendations - Creating Excel dashboards and reports - Monitor Google Webmaster Tools accounts and alerting Account Manager’s on any issues, errors or threats to the client’s sites - Working with client teams on a consistent basis to help support/mentor/train technical work as required - Working on automation and development of tools/scripts that make working more efficient
Online Marketing Assistant
RSTOOnline Marketing Assistant
Apr. 2014 - Jan. 2015Edinburgh, United KingdomBeing a part of a SEO team within the fast paced business process outsourcing company I am constantly developing my skills, which include: - Project Management - Customer account management and consultation - Creating brand awareness through online marketing campaigns - Continuous monitoring and optimisation of campaign effectiveness - On and Off Page SEO techniques and strategies - Developing content strategies - Regularly updating website content - Social media activities to improve online profile - Campaign tracking using Google Analytics - Analysing key website metrics - Competitor analysis and research - Website back-end management using CMS/eCommerce platforms (Joomla 1.5, Joomla 2.5, JLite, Trendzer, WordPress, ePages) - Link building activities to increase website visibility - Working with Google Webmaster Tools to optimise sites - Email campaign design and distribution - Client phone consultation and tutorials - NetSuite administration
Admin/Fundraising Assistant Volunteer
Edinburgh Headway GroupAdmin/Fundraising Assistant Volunteer
Aug. 2013 - Jan. 2014Edinburgh, United KingdomMy responsibilities within this role included supporting the Chief Executive Officer and office team throughout various projects: - Assisting the CEO to develop funding sources and secure income for core and project funding - Researching potential donors, trusts and foundations - Identifying, researching and building funding relationships with small-medium sized trusts and foundations - Assisting with writing and submission of funding proposals/applications - Maintaining the website via CMS, general marketing duties, PR duties - Donor communication including face to face meetings with sponsors/donors - Database management design and maintenance - Drafting fundraising letter templates etc. using ACCESS, Excel and Word

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