Cosimo D'Amicis - Data Analyst and Digital Marketer, Self-employed

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Work Background

https://www.cosimodamicis.itData Scientist

Aug. 2013Italia- Initiated growth of a scientific society, leading data-driven content marketing, online ads & Digital PR, recruiting 300 members in 1 yr instead of 3 - Reverse-engineered their undocumented custom CMS, transforming content & eCom user data for 2.5K+ members from >16K rows, 72 tables - Created search engines for indexing 4K+ PDFs, extracting keywords & populating custom fields via rule-based systems and NLP - Led iOS/Android app development for diabetic patient management, using Ionic 3, supported by a big pharma company & published in the scientific society papers - Trained 15 people for 50 hrs on C/C++, SDLC, OOP, tests & more for a famous industrial company - Trained 20 people at a long-running Italian marketing agency for 28 hrs about Data-Driven Marketing transition - Assisted migration of forecasting tool for energy company, cutting execution & querying time from hours to mins, using Python & VBA instead of Julia and VSTO - Transformed 1700+ invoices for an healthcare firm, enabling >1M € revenue recovery by aligning XML files with Italian SDI system requirements. - Contributed to hypertension medication impact research, published in Journal of Hypertension DOI:10.1097/01.hjh.0000572928.62289.98. - Developed Sustainability Management solution with C#, WPF, XML & SSRS, incorporating provided, custom & calculated indicators for infrastructure - Built RFM analysis pipeline on Google Cloud for Marketing Agency & eCom clients. - Managed >350K € ads budget across platforms, from forecasting to reporting. - Facilitated collaborations between companies for innovative projects. - Conducted technology & product scouting for optimal software recommendations.

http://www.cosimodamicis.itData Scientist and Web Marketer

Aug. 2013ItalyI have planned, created content and managed online marketing campaigns from A to Z, most notably for tourism companies, health care businesses, dentists, and non-profit organizations. I have done all the work by myself, optimizing or designing websites and landing pages from the ground up, when necessary. When executing a campaign, I am focused on ROI and continuous optimization. -Market Research and Marketing Plans -Adobe Creative Suite (Photoshop, InDesign, and Illustrator) -Facebook Power Editor, AdWords Editor, ...

www.cosimodamicis.itContract Software Developer

Jul. 2013ItalySUSTAINABILITY MANAGEMENT Developed a solution to manage sustainability in large infrastructure projects, such as Roads, Airports, and Railways. Made an Excel-like solution, which speeds up the sustainability management processes, by letting the user pick pre-configured elements from a library (e.g., Airport > Parking surface ...) and perform peculiar calculations on sustainability indexes. The software provides contextual help and recommendations, easy project navigation, and it can export custom reports in a convenient DOC, XLS, and PDF format. Future releases are planned, with completely new features as GIS and Google Earth support. TOOLS & LANGUAGES USED: -C# / . NET -WPF / Windows Presentation Foundation and XAML -XML

Dbox Records Music GroupIndipendent Record Label A&R, PR and promo pool.

Nov. 2010 - Oct. 2011Bologna, ItaliaManaged artist roster, PR contacts and promo pool. These are an independent label core areas for development and growth, and before I joined the label they were limited to Italy and Italian-speaking people. The label did not have a press/media kit and a website, which I built. Thanks to my efforts, the label went worldwide: new artists from UK and USA joined the roster, got press coverage and features and new DJs requested to enter the promo pool. All of the releases launched by me entered the charts thanks to increasing sales. No money was spent to promote the releases.

DataSparkData Science Lead

Aug. 2023Milano, Lombardia, ItaliaAs the Data Science Lead, I'm building a high-performing team dedicated to harnessing the power of data to drive innovation and shape the future of finance. I'm spearheading the development and execution of the data science roadmap, aligning with business goals and ensuring the integration of cutting-edge technologies to stay ahead in the competitive fintech landscape. I'm leading efforts in adopting advanced analytics techniques, such as explainable AI and automated machine learning, to enhance the interpretability and efficiency of our models.

MOIMAData Science

Jan. 2019Bologna, ItaliaConnetto le piattaforme che generano e contengono dati alle persone, per aiutarle a costruire una visione globale su fatti e fenomeni. Mi piace spiegare come lo faccio creando e condividendo contenuti. Il mio argomento preferito? L'interpretazione dei dati. Qual è il tuo?

Schüco Pws Italia SrlMarketing Assistant

Jul. 2012 - Aug. 2013ItaliaI took part in every single marketing activity of this company, built their website, performed market research, business analyses, and forecasts. Managed CRM and B2B customer satisfaction and insights.I kept working with this company as a freelance after August 2013. B2B DATA-DRIVEN MARKETING PROGRAM Analyzed sales, customer and web data, to find what was the most profitable product and parts combination, based on what people were actively looking for. Participated in the Marketing program development adopted by the 75% of the B2B customer base. Gross sales and margins were permanently improved as forecasted. The program was launched with the help of a multi-channel marketing campaign (ATL/BTL Media and point of sales, thoughtfully planned thanks to statistics insights), with the development of an augmented reality app for iOS and Android, and with the launch of a specific registered trademark. Developed a highly cost-effective tool to make retailers and end users verify the product authenticity, by scanning a QR code linking to a particular webpage. Codes were B2B customer-specific and this way we got more actionable market data as a byproduct, with no added cost and investment. -SPSS, R and R-Studio, Excel and VBA / .NET -Correlation analysis, cluster analysis, logistic regression and classification, data visualization and reporting for B2B customers, managers, and CEOs -Strategic marketing planning and execution (definition of SMART objectives, SWOT, SLEPT analysis,...) -Data collected from company insights, web scraping, and commercial databases. -Campaign benchmarking and fine-tuning via CRO methods, A/B testing, website analytics, B2B meetings and surveys.

ICONSULTINGTrainee

Dec. 2011 - Jun. 2012Casalecchio di Reno, BODeveloped software for Business Intelligence, Business Analysis and Reporting with Microsoft Excel and Visual Basic for Application. Developed Excel addins and web services using C#/.NET Framework 4, to reduce dependency from VBA and better integrate custom applications with existing Oracle, SQL Server and Essbase technologies, to streamline and better distribute the new software releases.

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