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Work Background
VP of Marketing
SalesAiVP of Marketing
Nov. 2023Indianapolis, Indiana, United States
Director of Marketing
SmartMoving SoftwareDirector of Marketing
Jun. 2021 - Nov. 2023• Develop and implement comprehensive growth strategies focused on revenue generation and client acquisition. • Lead the strategy and execution of paid media presence across all channels, including search, social, and print media. • Own the website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO. • Partner with sales and finance to develop a forecast on lead generation goals based on ARR and own a percentage of pipeline. • Working with partners to optimize our spend, and monitor / optimize the performance of various marketing assets. • Monitor and analyze key performance indicators to identify growth opportunities. • Build and maintain relationships with industry influencers and key strategic partners. Marketing stack: Hubspot, Zapier, Google Ads, Google Analytics, Guru, Slack, Outreach 2023 INC list #24 fastest growing companies in the SouthWest
Marketing Director
Indiana Business AdvisorsMarketing Director
Feb. 2018 - Jun. 2021Indianapolis, Indiana AreaPlans, directs, & coordinates the digital marketing efforts company wide and for 15 broker campaigns. - Develops successful long-term digital marketing strategies with a focus on driving qualified website and social media traffic for revenue growth. - Manages all digital marketing channels including websites, email marketing, paid search/SEO, display advertising & social media accounts. - Provides strategic direction for all marketing efforts. - Drives revenue growth via A/B testing, customer segmentation & landing page optimization. - Maintain and optimize lead nurture programs - Increased Lead Gen by implementing LinkedIn target marketing - Built new website with mobile optimization and integrated chat lead generation
Marketing Director
Mister Quik Home ServicesMarketing Director
Feb. 2018 - Jun. 2018Indianapolis, Indiana
Digital Marketing Director
H&H ManagementDigital Marketing Director
Jan. 2017 - Feb. 2018Indianapolis, Indiana
Fractional Head of Marketing
Self EmployedFractional Head of Marketing
May. 2015RemoteFractional marketing services focused on digital marketing strategy. Responsible for B2B & B2C client marketing strategy including GTM strategy, content strategy, social strategy, PPC & SEO, and website optimization.
President
The Social SetterPresident
May. 2015Thesocialsetter.comOwner of boutique marketing agency focused on social media and digital marketing strategy. Responsible for B2C client marketing strategy including content development, influencer marketing, email marketing, PPC, and website development
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