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Work Background
Field of Vision Agency LLCManaging Director
Jan. 2021Los Angeles, California, United StatesLeads a team of 20 web designers, SEO, & marketing/sales specialists. FOVA has increased sales of 18% to customers/clients consistently each month and has 2.7 million in billables in the first quarter of 2021.
Solar Energy PartnersOutside Sales & Marketing Representative
Apr. 2020 - Dec. 2020Los Angeles, California, United StatesImproved regional & national sales processes from vendor to salesforce to client that amended a 67% cost savings, and increased sales by 56%. Delivered an increase in sales of 28% consistently each year.
BWBO, LLCExecutive Assistant
May. 2017 - Jan. 2018Woodland Hills, CAGenerated regional analysis for key business development in the mid-west market. Reduced paper footprint by 75 % due to efficiently adapting digital technologies. Minimized communication redundancies by streamlining software capabilities.
Trader Joe'sCrew Member
Oct. 2012 - Oct. 2018Burbank, CAOne of the members who is the heart and soul of Trader Joe's that does a little of everything: cashier, receiving and unloading deliveries, stocking shelves, building displays, cleaning, and handling customer service questions regarding trader Joe's products, procedures, and policies in an informative and friendly manner so that their shopping experience is a fun and enjoyable one. Created truck-to-shelf precision ordering thus reducing store-section inventory by 12%. Increased Trader Joeโs brand awareness and brand purchases by 19% per section. Recognized in four retail categories by reaching the top 1% in the region 6 years in a row.
TechnicolorAnnotator (freelance)
Apr. 2011 - Oct. 2012Burbank, CAOversaw quality control of theatrical domestic releases by way of dialogue continuity and translation. Updated dialogue lists domestically and in Asian markets.
Creative Vision GroupWriter (freelance)
Jan. 2002 - Feb. 2011Burbank, CAProvider of total solutions using film, video, DVD, live events, the Internet and other emerging technologies. Crafted pieces ranging from 1 to 15 minutes as part of internal communication and training programs for Embassy Suites, skillfully navigating an extended decision-making and approval process. Wrote speeches for company senior managers and the CEO of Embassy Suites. Scripted 4 training video productions and authored 3 internal communication presentations over 4 months, resulting in HSMAI Adrian and JD Power and Associates Awards for Embassy Suites. Emerged as the lead writer out of the 3 initially hired through the continual submission of viable ideas.
Mt Sinai Memorial ParkCounselor
Mar. 2001 - Jan. 2002Los Angeles, CATransformed direct mail, cold calling, and community networking into effective sales tools and strategies to aid clients in making final arrangements for their loved ones. Collaborated with the Database Marketing Manager, and the Research and Development Director to pinpoint client needs, target main competitors, and optimize product placement to overachieve revenue goals. Hiked profits by 12% through a well-designed strategy, raising field, telemarketing, and conference sales. Grew sales by 17% through the creation of effective promotional print, outdoor, and online advertising. Boosted profits by 11% through the design of specialty items sold online.
HIVE4TELECOM.COM /ADVANSTAR COMMUNICATIONS, INCMarketing Director
Mar. 2000 - Mar. 2001Directed daily sales and marketing department operations, including managing P&L, budget management, and employee recruitment and training. Originated marketing and business plans and strategies through intense study of industry economic indicators, a review of supply and demand and the identification of prospective customers and their existing and potential needs. Tracked competitors through 3rd party software and programs specific to industry. Orchestrated market trends and customer data collection for lead industry magazines. Managed a 5-person cross functional department staff for online, magazine, and trade shows. Broadened market awareness of company services through participation in trade shows, mass media initiatives, and special events. Supervised a third-party web development team.
ADEN ENTERPRISESDirector of Marketing
Sep. 1998 - Mar. 2000Portland, OregonEngineered the creation of various advertising and marketing strategies for an Internet incubator comprised of trade shows, direct mail, corporate literature, promotions, and press releases. Managed advertising agency relationships as part of the collateral, corporate Web pages, and media creation process. Penned strategic direct, guerrilla, traditional, and viral marketing plans. Drove new business development within the strategic niche markets. Oversaw MatchSeats.com as part of a bid to provide online tickets to the 2000 Olympic Summer Games. Produced a comprehensive portfolio of print and multimedia advertising, promotions, and public relations materials for the company's various Internet companies, including cheapFares, MatchSeats, RealContract, and Synergy Media.
NENTEL COMMUNICATIONS, INCMarketing & Sales Manager
Apr. 1996 - Sep. 1999Produced and launched strategic marketing plans to strengthen company's domination of the market using public relations initiatives aimed at leading manufacturers, distributors, vendors, resellers, and mass merchants. Developed a highly visible VIP relations program to cement partnerships with top corporate, industrial, and non-profit clients. Expanded number of retail stores from 5 to 17, boosting profits by 19%.
NORTHWEST TELECOM SYSTEMS, INCMarketing & Sales Director
Jan. 1993 - Apr. 1996Generated all corporate marketing communications, promotions, incentives, and advertisements. Retooled brand strategy in response to shifting consumer demographics and buying preferences. Cemented a sustainable competitive market lead by strengthening the NTS strategies. Trained and developed the professional skills of sales and marketing representatives in such areas as customer relations, prospecting, and territory management. Developed and executed annual marketing and sales budgets. Raised revenues by 8% through the origination and execution of creative promotional programs with such companies as Kaiser Permanente, Freightliner, and the State of Oregon Bar Association. Contributed to the company's achievement of 4 Siemens Platinum Awards for Service.
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