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Network Power<100 people
Roles
✨50%
Business Owner
👍50%
Sales & BizDev
🧨50%
Consulting
Geos
🇦🇪50%
United Arab Emirates
Work Background
Independent ConsultantCONSULTANT & ADVISOR
Jul. 2019MéxicoStartups
Business Expansion
Bussines Reestructure
Financial Reestructure
Credit Reestructure
Independent Board Member
Grupo AbadiChief Financial Officer
Aug. 2022 - May. 2023Tijuana, Baja California, México
ENTREPENEURSHIPENTREPENEUR
Jul. 2017 - Jun. 2019PanamáFounder and Partner @ Shot Audio Systems a New Social Responsibilty Media caring about citizens and helping the companies to achieve their goals.
BeepQuest Partner creating mobile business solutions for companies that understand that technology and its a means to achieve their goals.
Founder and Partner @ K&K Distributors LATAM creating a network for consumer goods on the region.
Financiera Vertice, S.A. de C.V.CFO
Jun. 2007 - Feb. 2009MéxicoDevelope the operating plan
Involved on the startup
Evaluate financial products and instruments available in the market
Create highly competitive financial products and/or instruments
COMPAY: CORP SIXTARFinance and Administration Director
Mar. 1997 - Jun. 1999MéxicoRESPONSIBILITIES:
Budget, Forecasts and Projections.
Comptroller, Accounting, Taxes & Treasury.
Corporate Finance, manage company's capital structure to achieve leverage and cash flow objectives
Human resources.
Asset management and control.
Supports Company's management with the different tools, reports and interpretations of any financial information as well as negotiations with clients and suppliers.
Responsible of different business units (three real state - two financial services). ACHIEVMENTS:
Successful implementation of budget control, assets optimization thru cash flow projections
Achieved reduction on liabilities by USD 2´500,000 and on inventory by USD 1´900,000 increasing cash flow, on Taxes payments reduction equivalent to USD 500,000
Successful Implementation of the ERP MXP on every business unit.
First time achievement an increase on profitability by two digits of 17.50%, increasing client portfolio from 45 to 200 clients.
Convenience restructure of the finance and administration department and creation of the comptroller position.
Reduce the employees' turnover on the facility thru increase on fringe benefits without a significant impact on compensation expenses but increasing productivity of the manufacturing facility.
Stendhal PharmaCFO/COO of CAC & PEC
Jan. 2016 - Jun. 2017Panama900M USD in sales total group along the LATAM region and staff of 25 people
Create, implement, oversee and manage operational & planning procedures.
Implementation, coordination & control of the financial & administrative objectives of the region.
Legal representative of Stendhal’s entity in each country.
Lead the local and regional management team developing and implementation of administrative activities for the fulfillment of the plan objectives of growth of the affiliate in the short, medium and long term.
Responsible of monitoring adherence of the local regulatory framework and to ensure company’s compliance values, policies & objectives.
Promotes teamwork with other company’s areas and lead by example.
Coordinates local & regional Steering & Compliance Committees.
Leads any new startup along the LATAM region.
Stendhal PharmaCFO LATAM
Feb. 2011 - Dec. 2015PanamaRESPONSIBILITIES:
850M USD in sales total group along the LATAM region and staff of 25 people.
Manage Monthly submission of financial reporting package timely and correctly.
Supervise and Control the Submission of all necessary taxes per country timely and correct.
Supervise company's legal and tax structure.
Develop and maintain all financial controls, policies and procedures
Oversee financial staff in various Latin American Countries
Report on hard line to Regional LATAM President / Managing Director on all matters.
Report on doted line to Corporate Finance Director on all financial matters.
Travel to countries as needed to implement controls, policies, procedures, support internal & external audits.
Submit other required corporate management reports timely and correct, I.E. budgets, sales reports, other forecasting, etc.
Implementation of SAP along the region.
Support the legal department along the region.
Support the opening of new markets.
Collaborate with commercial business partners in all financial matters (reconciliations, audits, etc.)
Improve cash flow along the region.
ACHIEVMENTS:
Taking control & update of the accounting books and financial statements issuance of the 7 entities.
Evaluation of 4 accounting, taxes & payroll outsourcing companies in different countries and hiring.
Bringing the cash flow into a positive tendency.
Implementing SAP on 7 different entities in 6 countries.
Statutory reports of 2010 & 2011 in less than 2 months.
Creation of regional management reports to show the actual results.
Creation & implementation of policies, procedures & controls.
Tax strategy by country and regionally, under a legal & ethical compliance.
Regional reconciliation reports updated with business partners as well as renegotiation of the transfer price of the products.
Implementation of transfer price studies.
Participation in the long-range plan for 10 years.
Creation of a regional finance team.
Increase of 1,000% in sales from 2010 to 2011.
NU SKIN ENTERPRISESCFO/COO & LATAM Controller
Mar. 2009 - Jan. 2011MexicoRESPONSIBILITIES:
Manage Monthly submission of financial reporting package for US public company submitted timely and correctly. Supervise and Control the Submission of all necessary taxes per country timely and correct. Develop and maintain all financial controls per US legislation of Sarbanes/Oxley (Cash, Inventory, AR, AP, Fixed Assets. Oversee financial staff in various Latin American Countries. Travel to countries as needed to implement controls and audit financial reports.
Submit other required corporate management reports timely and correct, I.E. budgets, sales reports, other forecasting, etc. Oversee Operations, including planning & forecasting, inventory, product distribution and legal.
ACHIEVMENTS:
Building a real team work with actual team players. Sales increase of 65% from 2008 to 2009 and first time with a net OI of 5.2%. Physical inventory adjusted, building a trusted basis for planning. Increase on inventory levels in order to achieve forecast and distributors satisfaction .Implementing two different carriers to deliver on time and at lower cost. Moving to outsourced warehouses with a professional service at lower cost. Renewal of all IT equipment having a better performance and quicker response to any distributor inquiry.
Moving communications into voice under IP and E1 internet access having all the branches, main office, call center and headquarters communicated thru the virtual switchboard reducing significantly the communications. Sarbanes – Oxley control matrix implementation in LATAM region December 2009. Accounting depurated and reconciliated migrated and implemented on SAP at same time as distribution and sales. SAP (accounting & finance modules) implementation in Venezuela January 2010. Startup of Colombia in May 2009 achieving sales levels of 800K usd per month. Planning and setup of Argentina. Central America operations restructure consolidated saving 25% of overhead costs. Actualization of all contracts and import authorizations.
Grey GroupCFO
Jun. 1999 - Jan. 2007MéxicoGrey Worldwide, Grey Interactive, Worldwide Mediacom, GCI Group, G2, Grey Direct & Beyond Interactive) POSITION: V.P. / Finance and administration Director. RESPONSIBILITIES:
Budget, Forecasts and Projections.
Comptroller, Accounting, Taxes & Treasury.
Corporate Finance, manage company's capital structure to achieve leverage and cash flow objectives.
Analysis & reporting of any CAPEX, acquisition, growth and diversification proposal independently of the business line from the Finance, Administration & Accounting POV. Human Resources.
Legal department (outsourced).
Supports Company's management with the different tools, reports and interpretations of any financial information as well as negotiations with clients and suppliers.
ACHIEVMENTS:
Successful consolidation of the back office department creating a real team work and serving 5 companies and 2 business divisions.
Successful Implementation of the ERP (in house development), with working orders control, media buying, profitability per client and per business unit (cost control) and budgets modules. Reengineering of administration procedures under a complete safe environment and implementation of internal control policies requirements like policies , procedures and controls to comply with Sarbanes-Oxley Act, achieving green grade on September del 2006
Financial statements delivery time was brought down into 5 working days from 13 days.
We achieved an increase of 18% in profitability on consolidation base, exceeding the past record, thru cost and expenses control and reduction. In 2003 the lease contract was successfully renegotiated achieving 25% on annual savings vs. 1999 of USD 250,000.00 and on taxes USD 750,000.00 in cash flow
Restructuring of the IT area and implementation of tools for remote communications.
DSO reduced from 90 to 45 days and on liabilities by USD 6'500,000.00 due to liabilities repayments and capitalization.
Involved on analysis, valuation and negotiation on merge & acquisitions
Laboratorios LiomontFinance and administration Director
Aug. 1995 - Mar. 1997MéxicoRESPONSIBILITIES:
Budget, Forecasts and Projections.
Comptroller, Accounting, Taxes & Treasury.
Corporate Finance, manage company's capital structure to achieve leverage and cash flow objectives
Asset management and control.
Supports Company's management with the different tools, reports and interpretations of any financial information as well as negotiations with clients and suppliers.
Responsible of different business units (three real state and two leasing). ACHIEVMENTS:
Successful implementation of budget and planning control with quarterly reviews and monthly controls per cost center.
Accomplished a reduction on budget deviations of USD 150,000, obtaining an expense decrease of USD 100,000 as well as for the taxes paid in 1996 equivalent to USD 200,000
Successful implementation of the MFG/PRO system in every group in the company with an expense control system of medical representatives and reporting to the CEO.
Reduced delivery of financial statements from de 15 to 8 days
Succesful implementation of el control por lotes de producción para un mayor control del inventario y de las ventas.
Supported the launching of 2 new OTC products thru financial projections
DiageoStrategic planning and treasury Management
Oct. 1990 - Jul. 1995MéxicoRESPONSIBILITIES:
Budget, Forecasts and Projections.
Financial planning.
Treasury and purchases
Corporate Finance, manage company's capital structure to achieve leverage and cash flow objectives
ACHIEVMENTS
Leading implementation of BPCS/SSA software
Achieved an important expense reduction of USD 250,000
Reduced delivery of financial statements from de 20 to 8 days
Inventory reduction from 4.5 a 2.5 without affecting the sales budget, successfully optimizing the financial resources management thru projected and real cash flow.
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