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Work Background
ShellCommunications and Engagement Lead
Sep. 2021 - Dec. 2023The Hague, South Holland, Netherlands · HybridCommunications and Engagement Lead for global IT organisation providing IT services and operations to 60K+ people across Shell. • Internal Communications and Engagement: Overall development of the Internal Communications and Engagement Programme for global team of ~800 highly technical people. • Content and Design Management: created branding and communications toolkits including presentations, line of sight to strategy templates, infographics, vodcasts, podcasts, videos and data visualisation to translate technical initiatives into engaging and easy to understand concepts.
• Effective Campaign Management: devised and executed multi-channel communications campaigns for company-wide days e.g. Mental Health Week and annual Employee Survey which consistently saw high engagement scores (e.g. 137% and 91% respectively).
• Change Communications: created and executed change communication strategy for multi-million-dollar cost saving Finance and IT Change Programme which gave business stakeholders better understanding of the levers available manage IT costs. Developed change and engage communication plan to support people and technology change programmes for ~800 staff.
• Coaching: created, delivered and managed rollout of ‘Soft Skill’ Training Programmes for Storytelling and Emotional Intelligence to ~500 staff. Emotional Intelligence training rated 4.6/5 stars by staff.
• Leadership Engagement: facilitated Town Halls, crafted General Manager and CIO notes to staff, advised on best practice for communications and engagement.
• DE&I: Created communication strategy for DE&I Week which saw 90% staff engagement and contributed to organisational employee engagement score of 86/100, nominated for company-wide award. Produced monthly ‘DE&I Moment’ slides for use in daily meetings for audience of ~3000 staff. Drafted DE&I Strategy Framework for IT organization of ~17000 staff. Developed and facilitated training on Psychological Safety.
Inverroy Crisis Management LtdMarketing Communications Consultant
Mar. 2020 - Nov. 2022Inverroy Crisis Management believes that every business should have a continuity plan for when emergency or disruption strikes. Worked closely with Inverroy General Manager and Business Development Manager to expand the company's marketing communications and bring a new service to market. • Marketing Communications Strategy Planning and Delivery: collaborated with Business Development Manager to design and deliver new product-to-market strategy and led brand development. Wrote articles and press releases for industry magazines. Crafted award entry which earned business a place in the finals of the Scottish FSB Small Business Awards 2021.
• Social Media: developed LinkedIn strategy which resulted in 225% increase in followers.
• Content Strategy: formulated strategy to increase customer database and boost social media. presence - using blogs, newsletters, podcasts and White Papers to build brand visibility.
• Crisis Communications: co-created and delivered e-course to help guide clients through the pandemic.
ShellChange Communications Manager, Shell IT
Nov. 2017 - May. 2019The Hague Area, Netherlands• Strategic Internal Communications: developed and executed Internal Communications Plan for team of 400 IT staff. Addressed key issues such as line of sight to strategy and silo-ed working. Created onboarding programme to increase awareness of cross-team activities, organisational goals and how they linked to Shell Strategy with an uptake of 77%. • Leadership Communications: advised Leadership Team on employee engagement best practices to help improve employee engagement score by 3% on previous year. • Coaching: trained Extended Leadership Team in storytelling and collaboration. Facilitated workshop across three countries with 60 Line Managers to embed empowered decision-making.
• Change Communications: successfully devised and executed communications for the merger of two IT teams. Worked closely with LT to deliver seamless transition of ways of working, processes and technology while keeping employee morale high with consistent two-way feedback opportunities.
BPCommunications Consultant, BP Subsurface & Wells
Dec. 2016 - Nov. 2017SunburyDeveloped Internal Communications Strategy & Branding for Subsurface Information Management. • Created communication materials for the Discipline: logo, PPT, Email and Poster templates.
• Developed Onboarding Interactive PPT for leaders to promote and boost membership of community.
• Storyboarded and scripted series of instructional animated videos for new IT tools.
BPCommunications Consultant, BP Diversity & Inclusion Programme
Nov. 2016 - Sep. 2017Raised profile of ‘Subconscious Bias’ in BP’s Diversity & Inclusion Programme.
• Developed Interactive PDF on subconscious bias aimed at the top 350 Managers BP.
• Devised strategy to get the highest possible take-up of Interactive PDF, including incorporating it into onboarding, using is as a feature during D&I week, and phased rollout to different groups. • Updated narrative for BP Diversity & Inclusion based on an audit across all its internal and external sites.
ShellInternal Communications Adviser, Shell Projects & Technology
Jan. 2012 - Oct. 2013The Hague Area, NetherlandsTrusted advisor to two Executive Vice Presidents, both with 1000+ staff across five global locations. -Collaborated with senior stakeholders in Strategy, HR and Communications to develop internal communication strategy; developed leadership toolkits, messaging and materials for town halls, webcasts and global communications; wrote speeches and quarterly messages for EVPs; translated technical articles into engaging, journalistic pieces for Shell news; produced videos for leadership team events; advised on communications for business projects; managed communications channels. -Highlights: improved employee engagement index for EVPs; boosted employee rating of EVP Communications; used targeted promotions to boost participation from 400 to 3,000+ out of 4,500 employees for “People Development Week” – an HR event held by three Business – which received special recognition; produced YouTube video to promote Shell Chief Scientists which got 11,000+ views ("Unusual Innovation for the Future"); produced joint CIO & EVP quarterly video which received 5,000+ staff views.
ShellInternal Communications Manager, Shell Projects & Technology
Jul. 2011 - Dec. 2011The Hague Area, NetherlandsManaged all Internal Communications for Shell Projects & Technology, which has more than 12,000 staff spread across 35 global locations. -Responsible for writing director’s quarterly messages, speeches and video scripts; organised director’s global town halls and staff events; managed communications for the Employee Award Programme; translated technical articles into engaging, journalistic pieces for Shell news. -Highlights: increased readership of director’s quarterly message from 2,000 to 8,000+; introduced organisational content strategy; more than doubled entries from 40 to 87 in Employee Award Programme; increased staff participation from 4,000 to 5,000+ and location involvement from 16 to 27 for the director’s town hall; introduced innovative new tactic – the public vote – to Employee Award Programme which received Best Internal Communications Tactic Award at Shell Internal Communications Awards, 2013.
The Fifth BusinessSenior Communications Consultant - Europe
May. 2011 - Jun. 2019London and The HagueThe Fifth Business specialises in Internal and Change Communications. I worked in the world’s largest oil & gas companies to deliver projects on Employee Engagement, Internal Communications, SharePoint and Change Communications. Roles included Change Communications Manager, Internal Communications Manager, Internal Communications Adviser. Projects detailed below.
BPChange Communications Consultant
Apr. 2011 - Jul. 2011SunburyVarious assignments.
• Introducing Agile: worked with specialist in-house IT unit to promote Agile Project Management to internal and external stakeholders. Designed and re-launched team intranet site; negotiated higher placement in the intranet hierarchy to increase visibility and business requests; sourced and wrote case studies to showcase project successes; produced marketing collateral for external suppliers.
• Subsurface IT Upgrade: Created ‘Case for change’ based on stakeholder interviews to achieve buy-in and funding for programme; facilitated branding workshop for new Subsurface IT tools.
OutsightsMarketing Communications Manager
Oct. 2003 - Apr. 2011London, United KingdomManaged all marketing, PR and client communications for this leading UK Scenario Planning Consultancy.
• Contributed £75K annually through marketing of Scenario training course.
• Expanded client database by 12% with social media & e-marketing.
• Led branding and website re-design and optimized website to boost Google ranking from page 6 to page 1.
• Created bespoke communications for clients such as Unilever, Irdeto, UK Government and ABN AMRO e.g. CEO blogs, interactive PPTs, e-newsletters.
• Managed events for up to 400 people.
Guardian News & Media, Trinidad Express NewspaperJournalist
Jan. 1998 - Aug. 2002Port of SpainHeld increasingly senior roles, promoted from Sub-Editor to Editor within 4 years; won Reuters Foundation Fellowship (2000) and ‘Excellence in Journalism’ Award from the Pan American Health Organisation (2002).
• Editor, The Wire (now defunct): Managed newsroom of 35 staff and freelancers; trained junior writers and sub-editors; allocated resources as necessary to cover breaking news; wrote weekly editorials on topical issues; planned editorial for short and long-term; pitched stories and coverage ideas to editorial team. • Features Editor, Trinidad Express: Managed team of 12 staff and freelance writers; re-launched Features Section; designed and edited special supplements; trained new sub-editors and writers.
• Features Writer, Trinidad Express & Sunday Guardian: Profiled personalities including Nobel Laureates and actors; specialised in environmental reporting.
• Sub-editor, Trinidad Express: Edited and designed pages for print.
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