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Work Background
Freelance/ContractDigital Marketing Strategist/ Consultant
Jan. 2022 - Sep. 2023National Capital Region, Philippines
Ecosave Pty LtdDigital Marketing Manager
Oct. 2020 - Dec. 2021Australia
VG BpoIT Project Manager
Feb. 2015 - Oct. 2015Responsible for defining the organizational structure of the project and for interfacing with the functional organizations associated with project tasks (Operations, Technology, Workforce, Finance, etc). Directs and controls all work performed within the framework of the work breakdown structure (WBS-Project Plan) including Technology activities, and has the authority for WBS element's task assignment and master project schedule(s). Responsible for daily communications and formal project reviews with both client and management Principle duties include:
• Identifying, tracking, and managing project tasks, and resolving project issues.
• Proactively disseminating project information to all stakeholders.
• Identifying, managing, and mitigating project risk.
• Ensuring that the overall project solution is of acceptable quality.
• Proactively managing scope to ensure that only what was agreed to is delivered, unless changes are approved through scope management procedures.
• Defining and collecting metrics to give a sense for how the project is progressing and whether the deliverables
produced are acceptable.
• Managing the overall work plan to ensure work is assigned and completed on time and within budget
Reed ElsevierWeb Analytics Manager
Dec. 2012 - Apr. 2013Lead analyses and recommendations of various consumer strategic initiatives and projects. Develop rigorous analyses and KPI's to evaluate key business issues and drivers, build business cases and frame recommendations actionable insights. Partner with leadership team on key strategic projects to drive improved business growth Lead marketing analytics that includes Customer Lifetime Value modeling by source of acquisition, RFM and predictive response modeling, and campaign performance and test reporting. Support marketing forecasting by providing macro level trends and patterns. Analyze competitor and customer insight and trends to synthesize results into clear, actionable initiatives. Produce weekly and monthly analyses of site performance. Create ecommerce and consumer business unit-specific dashboards to drive business decisions based on KPI's. Identify traffic trends for improving site conversion. Work with consumer and web marketing teams, devise, conduct a/b and other test plans, analyze results and suggest opportunities for improvement.
Placement AgencyChief Information Officer Consultant
Feb. 2011 - Feb. 2012Provide vision and leadership for developing and implementing information technology initiatives. Directs the planning and implementation of enterprise IT systems in support of business operations in order to improve cost effectiveness, service quality and business development.Responsible for all aspects of the organization's information technology and systems.
GDA AgencySenior Information Technology Consultant
May. 2010 - May. 2011Database Administration: Lead DBA for Oracle Server and Microsoft SQL Server. Manage database instances, monitor server performance, tune the database server and applications, and perform backup and recovery. Provide consulting solutions to various clients in database design, database server configuration, data warehouse implementation, server performance tuning, and application tuning. Client/Server Development: Project lead for designing and developing a statewide financial management that were implemented by state government agencies. Analyzed client requirements and wrote technical specifications. Used PowerDesigner case tool to analyze the business logic and design the data model. Built window interfaces with Sybase PowerBuilder. Developed Oracle procedures and packages for implementing business rules and data logic. Web-Based Systems: Architect and Designer of the J2EE based web-enabled E-Budget System that provides online budgeting preparation services for the state agencies. Implemented Sybase Enterprise Application Server platform and developed Java Server Pages (JSP) to generate dynamic web contents and reports. Created and deployed components to implement business roles and serve data from Oracle database backend. Network & Systems Administration: Worked in a team to design, plan, implement, and support our company’s Windows 2000 server network. Performed LAN and VPN configuration, server monitoring, storage management, account security maintenance, and OS performance tuning.
MZ Digital Marketing CompanySenior Web Project Manager
Mar. 2007 - Mar. 2009E-Commerce -initiated a year-long project to create an in-house e-commerce processing platform to handle orders from different sources and to facilitate the creation of new offers that would all use a shared core to reduce development and testing time - worked with various business units to get their products online through various e-commerce initiatives including customized storefronts and online catalogs for a wide assortment of books for children and adults; A/B split-testing of stand-alone offer pages to determine the most effective method for delivering a marketing message; and promoting offers on third-party sites that ultimately required processing through the fulfillment system Search Engine Marketing - conducted analysis to determine the best way to pay for traffic so that the campaign would pay for itself from the additional ad revenue earned from CPM advertising expanded the reach of magazines via PPC-based keyword buys on search and content networks.
Search Engine Optimization - spearheaded the effort to discover why site was failing to receive traffic from search engines comparable to major competitors; presented findings and recommendations to upper management for search engine optimization (SEO) project approval - worked closely with the project team so that SEO
best practices were followed from the start -presented the merits of SEO to various business units including many outside the US and conducted training sessions for editors, coders, and developers on how to incorporate SEO in to heir workflow.
-Other Responsibilities assessed project feasibility, gathered business requirements, and executed project plans for various business groups that were part of the budgeted for initiatives
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