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Work Background
StealthSocial Media Director & Strategist
Feb. 2024MalaysiaFor Minister of Digital (Malaysia), MP of Damansara & National Chairman of DAP
Lead communications, brand and narrative strategy for a Federal Minister in a high-visibility national environment, operating across government, policy, technology and AI.
While formally appointed as Social Media Director, the role functions as a hybrid leadership position spanning brand, PR, crisis communications and strategic advisory.
Core Responsibilities
• Lead and manage a multidisciplinary team (content creators, photographers, designer, copywriter, production)
• Oversee daily, real-time content and communications across all major platforms
• Shape personal and institutional brand positioning (Minister + Ministry)
• Manage PR, media engagement and press coordination
• Lead crisis communications and rapid-response messaging
• Develop strategic narratives around national digital and AI initiatives
• Align communications across stakeholders, platforms and audiences
Key Achievements
• Generated 45M+ organic impressions
• Produced 3,000+ pieces of content (≈2.7/day)
• Grew LinkedIn following by 1000%
• Achieved Top 3 LinkedIn Creator ranking in Malaysia
• Delivered 25%+ Followers Growth across social platforms
• Delivered 75% Engagement Growth across social platforms
For YB Gobind Singh Deo, Minister of Digital, MP of Damansara & National Chairman of DAP 2024 – Present Lead communications, brand and narrative strategy for a Federal Minister in a high-visibility national environment, operating across government, policy, technology and AI. While formally appointed as Social Media Director, the role functions as a hybrid leadership position spanning brand, PR, crisis communications and strategic advisory.
Skills: Project Management · Social Media Optimization (SMO) · Social Media Consulting · Creative Strategy · Content Strategy
H&MCreative Director - "H&M Holiday 2023"
Aug. 2022 - Oct. 2022MalaysiaCreative Director & Producer Video & Photography
Markets: Malaysia, Singapore, Vietnam
Usage: Web Ads, Social Media Paid Ads, Print, In-Store
H&MVideo Director - "H&M 10th Anniversary"
Jul. 2022 - Sep. 2022MalaysiaH&M 10th Anniversary Team Videos
Markets: South East Asia
Usage: Event, Web Ads, Social Media
H&MProducer - "H&M Summer Vacay Datai"
Apr. 2022 - Jul. 2022MalaysiaVideo & Photography
Markets: Malaysia, Singapore, Vietnam
Usage: Social Media
Sunway Medical CentreCreative Director & Producer - "Her Stories Talk Show"
Aug. 2021 - Jan. 2022MalaysiaSunway Medical - “#SunMedHerStories” Talk Show
Over 500,000 total views
Creative Director & Producer, Video Director
Markets: Malaysia
Usage: Web, In-Store Media
FreelanceBrand & Marketing Consultant | Fractional CMO
Jun. 2021Fractional CMO and Brand & Marketing Consultant to startups across niche industries from medical cannabis to pet healthcare and adtech blockchain.
H&MCreative Director & Producer - "H&M Christmas 2020"
Jul. 2020 - Dec. 2020MalaysiaMarket: Malaysia
Usage: Web, Social Media Paid Ads
H&MVideo Director & Producer - "H&M Studio Sumba 2020"
Nov. 2019 - Feb. 2020Sumba, East Nusa Tenggara, IndonesiaMarkets: Malaysia, Singapore, Vietnam
Usage: Social Media, Web
GradiantCreative Director & Producer
Dec. 2018 - Mar. 2019I was Creative Director & Producer with of a production team consisting of art designer, scriptwriter, animator, and voice-over artist to produce a product video for Gradiant's technology solution (CFRO).
CNNWriter
Jul. 2017 - Jul. 2017Anthony Bourdain Parts Unknown
Writer & Documentarian
FreelanceWriter
Jan. 2014 - Jan. 2018MalaysiaI worked on a collection of commissioned Malaysian-inspired stories and documentaries around the topics of food, culture, and art.
The Spacemen Sdn BhdCO-FOUNDER, CREATIVE & BUSINESS DIRECTOR
Jun. 2011 - Jun. 2019Malaysia, Kuala LumpurCo-founded and scaled a digital production company at the early rise of social media and digital content marketing, delivering end-to-end content, branding and campaign execution for a diverse portfolio of clients across Malaysia and the region.
Operated in a multi-functional leadership capacity spanning creative direction, business development and operations, building the company from inception to a revenue-generating agency.
Key Responsibilities
1. Led creative direction and storytelling across video, social and branded content
2. Developed and executed integrated marketing campaigns across multiple platforms
3. Managed end-to-end client engagements, from pitching and strategy to delivery and reporting
3. Oversaw account management, client relationships and stakeholder communications
4. Directed production workflows, including shoots, post-production and content delivery
5. Drove business development, securing new clients and expanding revenue streams
6. Managed day-to-day operations, including team coordination, project timelines and resource allocation
Key Achievements
1. Produced 2,000+ videos across multiple industries
2. Delivered 200+ cross-channel marketing campaigns
3. Generated RM7.5M+ in total revenue
4. Worked with top-tier clients in Malaysia and regionally on brand and campaign initiatives
5. Built a strong foundation in storytelling, campaign management, content production and digital strategy
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