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Work Background
PT DUSATEKCEO
Oct. 2023Jakarta• Launched a business integrating Samsung products (mobile, MDM solutions, displays) with custom software solutions for corporate clients.
• Delivered tailored system integration solutions, enhancing corporate clients’ operational efficiency.
• Collaborated with partners to provide end-to-end services, driving customer satisfaction and business growth
PT DUSATEKDirector of Sales And Business Development
Oct. 2023JakartaExcited to continue my journey in driving business growth and market expansion across Indonesia. Over the years, I’ve led enterprise sales and large-scale digital transformation initiatives across banking, telecom, government, and regulated industries. Currently focused on building and scaling business through: • AI & cloud-driven enterprise solutions • Strategic market expansion and revenue growth • Key customer acquisition in regulated sectors • Partnership and ecosystem development My focus is simple: build sustainable growth, secure strategic customers, and translate technology into real business impact. Always open to connecting with leaders and partners shaping Indonesia’s digital future.
Samsung ElectronicsHead of B2B Special Product Sales Department
Apr. 2015 - Oct. 2023Greater Jakarta Area, IndonesiaB2B Corporate Account, Oct 2016 - ● It is a new assignment of new business division expand B2B business in Indonesia that responsible for developing, generating, facilitating and implementing all aspects of sales and marketing strategies relative to the biggest the Group company accounts of various industries such as Property and real estate, Retail and Government projects.
o Develop and expand business opportunity as core strategy future by offering of end-to end solution such as Digital Banking for Financial industries, Smart Office, Smart City and Smart Home.
o Create detailed business cases to successfully influence senior internal stakeholders across the key functions of Commercial, IT, Marketing, Service Delivery and Finance, to deliver actions required.
o Take ownership of commercial partnerships, including developing contact strategy. Create and deliver sales plans for these with accountability for the delivery of the budget. Head of B2B Special Product Marketing and Sales, April 2015-Oct 2016
- Handle STB and CTV (Customer TV) sales and marketing for project purpose.
- Directed marketing, sales and administrative functions, including full P&L. Increase sales through execution of key strategic sales and marketing programs. - As Business development of the Samsung portfolio for the media and telecommunication enterprise with the following tasks :
o Identify potential leads, Business Opportunity and convert them to long-term customers o Collaborate with Technical Architects & Analysts in creating project estimates and delivery timeline.
o Liaise with Business Analysts and Project Managers for the successful delivery of project. o Create Business Presentations and Capability documents for prospects
o Project Management/Accounts Management/Delivery Management for multiple clients
Samsung ElectronicsHead of B2B Sales and Business Development
Apr. 2015JakartaHead of B2B Corporate Accounts Key Account Manager at PT Samsung Electronics Indonesia, Jakarta October 2019 — October 2023 • Led strategic enterprise and regulated accounts using a solution- and outcome-driven sales approach, moving beyond product selling to platform and service adoption. • Engaged C-Level and senior business stakeholders to align technology investments with risk management, operational performance, and compliance requirements. • Developed structured account plans and executive governance models to expand wallet share across multi-year engagements. • Collaborated with regional teams and partners to deliver integrated solutions and sustain long-term client relationships. Head of B2B for Appliances Product at PT Samsung Electronics Indonesia, Jakarta April 2015 — October 2019 • Drove double-digit YoY growth by transforming a product-centric business into enterprise solution-led engagements. • Closed large-scale deals with hospitality groups, property developers, and national retail chains. • Developed national GTM and partner enablement strategies, increasing partner contribution by over 40%. • Led value-based selling initiatives focused on lifecycle optimization, energy efficiency, and total cost of ownership. • Utilized Salesforce CRM as the core platform for enterprise sales pipeline tracking, forecasting, and account
Digital Media Asia (VIVAPLUS), Pay TV , OTT, Media and ContentVP of Service Operation
Jan. 2013 - Apr. 2015Greater Jakarta Area, Indonesia• Led operations and monetization for digital platforms and data-driven services with multi-million user base. • Worked closely with commercial and marketing teams to enhance customer engagement and retention. • Acted as an operator-side buyer and decision maker for broadband network infrastructure, evaluating vendors and solutions based on scalability, reliability, integration, and ROI.
SITRA FIRSTMEDIA (Broadband 4G)Head of Network Operations
Jun. 2010 - Jan. 2013Jakarta• Built operations and network organization from inception, delivering rapid scale under constrained resources. • Improved network performance by 20% and optimized operational cost structure. • Led large-scale technology migration programs.
PT. SMART TELECOMTesting and Network Integration Manager
Jun. 2007 - Jun. 2010Main responsibility to lead and manage the integration process of the the operational network to Improve service quality (Data/Voice/VAS) in Core, Radio and Transport network in optimal to meet KPI and SLA;
PT Smart TelecomNetwork Operation Manager
Jun. 2007Main responsibility to lead and manage the integration process of the the operational network to Improve service quality (Data/Voice/VAS) in Core, Radio and Transport network in optimal to meet KPI and SLA;
PT Ericsson Indonesia, JakartaCore Network (2G and 3G)
Dec. 2005 - Jun. 2007- Support 3G project core business by full participation on design, planning, implementation, tester and integration of core network element. - Working on technical pre-sales activity for 2G and 3G for Core network architecture
PT Huawei tech Investment, JakartaBSS/UTRAN Account
Dec. 2004 - Dec. 2005Support of 3G and 2G radio network on pre sales, project and operation
NDSATCOM GmbH , Friedrichshafen, GermanySales Engineer
Feb. 2002 - Dec. 2004Friedrihshafen- In charge proposal and tender for VSAT equipment - With a strong knowledge of our core products and services, proactively scopes the technical solution(s) required to address Distribution Partner/End User requirements, assesses met and unmet needs, and recommend
KEMA IEV GmbH, Dresden, GermanyIT and Integration Support
Aug. 2001 - Feb. 2002IT network administrator
KEMA-IEV Ingenieurunternehmen für Energieversorgung GmbHIT and Integration Support
Aug. 2001IT network administrator
Vodafone & TU-Dresden ,Dresden, GermanyMobile Wireless Vodafone Research
Apr. 1999 - Aug. 2001Research on radio Network Planning for GSM Network.
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