Kristina Rajzer - Fractional CMO | B2B Marketing, B2 Marketing

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Work Background

BLLOOGChief Marketing Officer

Dec. 2023RemoteAs Chief Marketing Officer at BLLOOG, I am at the forefront of shaping and realising the company's marketing vision. I focus on brand development, innovative marketing strategies, CRM processes to optimise customer interactions and the streamlining and automation of marketing and business processes to increase efficiency. Key Qualifications: Brand strategy Marketing strategy CRM development Marketing and Business Operations Management Data Analysis

KalicubeB2B Marketing Manager

Aug. 2023 - Jan. 2024RemoteI had two projects at Kalicube as a B2B marketer. One of them was about improving customer relationships and customer rotation. I developed a strategy to increase customer loyalty and satisfaction through online events and masterminds. Secondly, we successfully participated in the DMWF conference in Amsterdam to find a new way of customer acquisition through networking and event marketing. Afterwards, I prepared an SOP and all necessary documents for future conferences.

KalicubeElite Club Manager

Jun. 2023 - Jan. 2024RemoteI created the strategy and plan for The Kalicube Pro Agency Elite Club (launch planned for 2024). Elite Club is a networking community for leaders who want to network, build a support group, find partnerships and build business relationships. A community where you can share and acquire knowledge and best practices to remain the leading agency in the market. "If you want to go fast go alone, if you want to go far go together."

B2 MarketingFractional CMO

Mar. 2023Ljubljana, Slovenia · RemoteAs your fractional Chief Marketing Officer (CMO), I bring my experience and my passion for transforming your organisation's marketing environment. By linking marketing and other areas of your organisation, we create the perfect picture of small puzzles that complement each other into a big one.

Self-employedSocial Media Marketing Specialist

Mar. 2022 - Aug. 2023- Develop and implement a social media strategy by researching the competition, determining platforms, benchmarking, messaging and identifying audiences. Create, edit, publish and share content daily. - Measure performance with Google Analytics, Hootsuite and Facebook Insights. Collaborate with other departments (customer relations, sales, etc.). - Monitor social channels and interact with the target groups.

eLepotaProject Control Coordinator

Sep. 2020 - Sep. 2021Ljubljana, Slovenia- Define the main objectives of the project and identify the key internal and external stakeholders. - Review the work process to see if it is done correctly, on time and within budget. - Ensure that the project delivers the desired results and benefits. - Monthly meetings to update project status and report on new and existing production issues.

SMM Agency LuckSocial Media Manager

Jul. 2018 - Nov. 2018Mykolayiv, Ukraine- Creating content for the projects. - Monitor social channels and interact with the target audience. Create, manage and run Facebook advertising campaigns. - Create a monthly report with all metrics and create KPIs.

Free Traveler AgencyCustomer Care Manager

Feb. 2017 - Jul. 2018Mykolayiv, Ukraine- Searching and booking of airline tickets, accommodation and tourist visas. - Organising trips for clients based on their preferences and interests. - The department is responsible for investigating all complaints about travel, accommodation and service providers.

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