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Hyundai Motor CompanyDeputy GM Brand & PR Stratetgy
Feb. 2021 - May. 2025Indonesia• Led the development and implementation of regional marketing strategies remotely for Asia Pacific, driving brand consistency and growth across Asia-Pacific subsidiaries and distributors. Ensuring brand consistency across Asia-Pacific subsidiaries.
Led digital campaigns, PR activations, and dealer asset management through virtual collaboration tools.
• Increased brand image performance by 30% YTD through targeted initiatives and effective brand communication.
• Directed regional brand and PR strategy, building Asia-Pacific marketing teams from the ground up include the marketing team in countries such as Philippines, Thailand and Malaysia
• Orchestrated Hyundai Creta media launch in Vietnam & Thailand, driving 40% sales growth in Vietnam within one year.
• Led Stargazer Confidence Day in Jakarta & Bali, engaging Middle Eastern customers and supporting new distribution networks in the Middle East and Philippines.
• Oversaw Grand Opening of Hyundai-LG EV Battery Plant in Karawang, inaugurated by President Jokowi, including government launch of Kona EV. With over 200% PR achievements of news publication in local media and Korean media
• Established KPIs, ROI metrics, and budget reporting systems, presenting insights through tailor made presentations directly to the President of Hyundai Asia Pacific.
• Conduct brand strategy activities in collaboration with market within the region for brand and market survey such as brand tracking survey, brand image monitoring and dealer asset management
• Budget controller and budget development of marketing team department
• Full Funnel Management data controller and monitoring to report directly to Global Sales Marketing team under Global COO office. Establish KPIs and metrics to measure the effectiveness of marketing strategies.
JustCoMarketing Manager
Feb. 2018 - Dec. 2020Indonesia, Jakarta• Secured 40+ strategic partnerships, enhancing member benefits and strengthening brand positioning.
• Spearheaded grand opening of three coworking offices in strategic location in Jakarta, achieving 70% occupancy within one year.
• Elevated digital presence, generating 2,000+ leads and delivering 10% revenue growth.
• Assist in the development and drive the digital marketing strategy across the company for leads generation, enhance brand awareness through digital media investments and the Implementation of digital marketing strategy for SEO, SEM, Social Media, advertisement, newsletters, events to drive leads to the company
• Responsible for curating marketing content and communication deliverables such as event brochures, press releases, media pitches, success stories, and feature articles to convey campaign and/or brand messages
Trouw NutritionRegional Marketing Manager
Oct. 2012 - Nov. 2018Indonesia, Jakarta• Successfully launched Farmosan (ready-to-use additive mix) to farm customers, directed roadshow and secure direct sales include contract with appointed distributors in East Java
• Expanded portfolio with five new products across three categories, including Selko mycotoxin binders, probiotic and minerals.
• Directed Grand Opening of Surabaya Plant, Myanmar Plant and Vietnam Plant with CEO visit, enhancing corporate visibility in Indonesia through media and customer networking events.
• Supporting product expansion and regional penetration through roadshow of animal health programs with technical product managers.
• Provide leadership for regional marketing team located in India, Thailand, Philippines, Indonesia and Vietnam
AlltechRegional Marketing Manager
May. 2006 - Oct. 2018Indonesia, Jakarta• Pioneered and organized a groundbreaking event of Alltech Mycotoxin Summit in Qingdao, China, attracting 400 participants and generating significant business opportunities of 50 MT per month direct contract
• Established the Alltech Layer School for the Asia-Pacific region, enhancing knowledge dissemination and industry expertise.
• Allzyme SSF regional marketing manager focusing on poultry solution – provide campaigns, educational program for farmers focusing in Thailand and Indonesia
• Developed and executed a successful multimedia campaign for the Young Scientist program, increasing awareness and attracting young talent.
• Collaborated with the Technical Director to create and develop an educational knowledge Alltech Poultry solutions tailored for the South East Asia market. The program gained widespread adoption across the Asia-Pacific region and earned recognition as one of the best technical education programs within the company.
• Orchestrated the launch of Bioplex, Allzyme SSF, Biomos and Global Mycotoxin Program in South East Asia Market
• Managed media relations, events and tradeshows from planning to execution
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