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Network Power<100 people
Roles
🔥55%
Startup Founder
💸55%
Marketing
✨55%
Business Owner
Geos
🇮🇳44%
India
🇦🇪22%
United Arab Emirates
🇭🇺11%
Hungary
Work Background
Huda BeautyContent and Social Media Senior Manager - KAYALI Fragrances & Mona Kattan
Aug. 2023Dubai, United Arab Emirates
ShoryCreative and Brand Director
May. 2022 - Aug. 2023Dubai, United Arab EmiratesOverseeing and coordinating branding and marketing initiatives to ensure consistent brand representation across all print and digital materials, in adherence to brand guidelines. Conducting comprehensive analysis of competitors' online activities to identify emerging trends, strategies, and potential opportunities. Evaluating affiliate marketing initiatives to gauge their effectiveness and optimize partnerships for increased conversions.
Maintaining brand integrity by monitoring and enforcing consistency across departments, while regularly reviewing marketing activities.
HelbizSenior Creative Manager
Jul. 2020 - May. 2022Milan, Lombardy, ItalyLeading and inspiring a team of innovative designers and creative thinkers based in both Italy and New
York, ensuring consistent brand communication that align with brand guidelines.Taking charge of
creative direction of the marketing video and print campaigns, as well as collaborating closely with the
social media team to ensure up-to-date content creation.
Playing a pivotal role in conceptualizing, designing, and art directing the entire project for the launch of Helbiz Kitchen, a high end ghost kitchen in Milan. From crafting logos to designing sustainable yet fashionable packaging, I have been instrumental in every step of the brand's journey and launch. I have also taken charge of on-set presence and provided creative direction for photoshoots and video shoots, creating compelling visuals that align with the brand's marketing campaigns.
Istituto MarangoniGroup Art Director
Aug. 2017 - Jul. 2020Milan Area, ItalyContributed to the development of four successful advertising campaigns, ensuring consistent application across online and offline channels, including social media. Focused primarily on managing the brand language and its implementation, with a special emphasis on social platforms and web marketing materials for Istituto Marangoni. Studied and crafted the design and implementation of the internal communication strategy, social media, and global merchandising items for the renowned fashion and design school. The strategy and design developed during my tenure continue to be utilized effectively to this day.
ABC Production AgencyCreative Designer
Oct. 2016 - Aug. 2017Milano
Optimized Group S.r.l.Digital Art Director
Nov. 2015 - Mar. 2016MilanoDirected and Designed social media campaigns. I worked in team along Digital PR managers, SEO and SEM, in order to deliver a high level conceptual project suitable for each of the clients. Using my previous experience in Strategic Planning, I have created along with my Colleague Mariazzurra Pascali, Junior Digital PR, Strategy after Strategy for top clients, delivering them the perfect Social Media Marketing Plan.
madeindreamsGraphic and Service Designer
Feb. 2014 - Aug. 2015Milan Area, ItalyIn my one year and a half journey in Madeindreams, I have worked on the project The Golden Ring in general, which was also my Final Thesis project when I graduated from Politecnico di Milano. Starting with the Branding strategy and Branding design, going through processes for the editorial magazine of the Service, in five languages. Designing and prototyping the User Journey and Experience. The Project was Launched one week before the Expo 2015 held in Milan, a Luxurious service for visitors.
HOUSEGRAFIKGraphic Design Intern
Nov. 2013 - Feb. 2014Milan Area, Italy
Leo Burnett MENA (Middle East & North Africa)Junior Art Director
May. 2011 - Sep. 2011Lebanon
bluebee creationGraphic Designer
Dec. 2010 - Feb. 2011Concept Designer.
FreelancerAward Winning Creative Director
Jan. 2010ItalyWith expertise in branding, art direction, and multimedia, I am a designer driven by an insatiable curiosity for every detail, constantly seeking inspiration. My work has been featured on reputable online platforms like SVA Portfolios and Packaging of the World, showcasing the quality of my projects. I have also freelanced on numerous international endeavors, collaborating with prestigious organizations such as the Qatar Philharmonic Orchestra, Notre Dame University, and various clients in Monaco, Dubai, and the Middle East. In 2016, I was honored to be recognized as one of the top five designers in Europe, earning me the privilege of visiting and engaging with the IKEA Communications team in Älmhult, Sweden. Currently, I serve as a dedicated Creative Director, fully immersed in leading creative endeavors in the realms of branding, art direction, and multimedia. My passion for exploring every aspect of design continues to drive me forward, fueling my constant quest for fresh ideas and inspiration.
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