Cynthia Irwin - Graphic Designer, Ernest Packaging Solutions

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Work Background

Brow Expressions Permanent BeautyBusiness Owner

Oct. 2017Long Beach, CAI've spent the past 6 years harnessing the distinctive entrepreneurial skills essential to navigating the ever-evolving landscape of the beauty service industry. My role as CEO goes beyond creating stunning cosmetic tattoo art; it requires a fusion of creativity, business acumen, and a keen understanding of market trends. Specializing in crafting personalized beauty solutions, from the intricate strokes of microblading, to the marketing, sales, and client nurturing required to sustain this business, I've cultivated a brand that thrives on innovation and client satisfaction. Entrepreneurship in the beauty industry demands not only artistic flair but also strategic thinking, adaptability, and a commitment to learning key marketing and sales strategies in today's digital advertising market.

Ernest Packaging SolutionsPackaging and Display Graphic Designer

Jan. 2015 - Apr. 2019Greater Los Angeles AreaAs the Retail and POP Display Graphic Designer at Ernest Packaging Solutions, I was the creative force behind transforming concepts into captivating visual experiences. For 4 years, I've seamlessly blended artistic ingenuity with strategic design thinking to produce dynamic retail and point-of-purchase displays. From conceptualization to execution, I leverage my expertise to enhance brand visibility and drive consumer engagement. My role extends beyond graphic design; I am a storyteller, crafting narratives through visually compelling displays that resonate with the target audience. Collaborating closely with cross-functional teams, I bring brands to life in the retail space, leaving an indelible mark on the consumer experience. #RetailDesign #POPDisplays #GraphicDesignInnovation

NYX CosmeticsVisual Merchandising Specialist

Jan. 2014 - Feb. 2015Los Angeles, CaliforniaAs a Visual Merchandising Specialist at NYX Cosmetics, I held a pivotal role in curating and enhancing the brand's in-store aesthetic appeal. Responsible for creating visually compelling displays, I utilized my keen understanding of consumer behavior and industry trends to captivate customers and drive product awareness. My key responsibilities included developing and executing innovative visual merchandising strategies, ensuring that each display not only showcased product offerings but also communicated the brand's unique identity. Collaborating closely with cross-functional teams, I played a crucial role in the planning and execution of promotional campaigns, product launches, and in-store events. Additionally, I consistently maintained and updated visual standards across multiple locations, ensuring a cohesive and impactful brand presence. My role involved a delicate balance of creativity, strategic thinking, and meticulous attention to detail, contributing to the overall success of NYX Cosmetics in the competitive beauty market.

Landsberg OroraGRAPHIC DESIGNER

Aug. 2010 - Jan. 2014Greater Los Angeles AreaIn my role as a Retail Packaging Graphic Designer at Landsberg Orora, I undertook a multifaceted set of responsibilities that honed both my creative and strategic skills. My primary duties included conceptualizing and designing impactful retail packaging solutions that aligned with brand identity and marketing objectives. I was responsible for creating visually compelling graphics that not only met client specifications but also adhered to industry standards and printing guidelines. Collaboration was a cornerstone of my work, as I interfaced closely with cross-functional teams, including marketing and production, to ensure seamless project execution. This experience enhanced my proficiency in Adobe Creative Suite and sharpened my ability to manage multiple projects simultaneously. The role also demanded a keen eye for detail, effective communication skills, and an understanding of market trends to create packaging designs that not only met but exceeded client expectations. Overall, my time as a Retail Packaging Graphic Designer at Landsberg Orora has been instrumental in refining my skills and contributing to the success of diverse packaging projects.

SAVINGS IN OCGRAPHIC DESIGNER

Jan. 2010 - Mar. 2010GRAPHIC DESIGN & LAYOUT FOR DIRECT MARKETING MAGAZINE

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