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Work Background
Eckes-GraniniGroup Executive Board Member | Vorstand | Chief Marketing & Innovation | Customer | R&D | SteerCo
Jan. 2021Frankfurt, Hesse, GermanyMember of the Group Executive Borad, regular contact with Supervisory Board.
Successfully leading Marketing, Brand Management, Innovation and R&D Transformation - ONE Eckes
SIÓ-Eckes Chief Executive Officer
Sep. 2017 - Jan. 2021Member of Eckes-Granini Group in HungaryFull scope of business and P&L responsibility. Beyond driving brand startegy and commercial excellence leading all functions including full operation of the Siófok factory, local fruit procurement fruit processing, HR, logistics.
Major accomplishments:
- Significant turnaround of the business, profitable growth, highest ever EBIT - Re-gained market leadership position
- Successful entry into new categories eg. chilled SIÓ Smoothie
- Significant process imporvements like launch of S&OP
Mondelēz InternationalRegional Marketing Director & Transformation Lead
Jan. 2017 - Sep. 2017Zürich Area, Switzerland
Mondelēz InternationalDirector Global Center of Excellence Impulse (Checkout area)
Mar. 2016 - Dec. 2016Zürich Area, Switzerland
Mondelēz InternationalGlobal Marketing & Sales ZBB Program Director
Sep. 2015 - Mar. 2016Zürich Area, SwitzerlandLead the development and launch of a new Global Sales & Marketing Spend Budgeting Tool, scope of budget $2.5 billion
Mondelēz InternationalRegional Marketing Director DACH & CE Gum & Candy
Aug. 2014 - Sep. 2015Zürich Area, SwitzerlandScope of responsibility:
- Full P&L category responsibility DACH&CE region. Countries: Switzerland, Germany, Austria, Poland, Hungary, CZ/SK, Baltics; Revenue $100MM
- Develop regional marketing strategy and own the complete country marketing programs including agency relations, briefs, media plans
Mondelēz InternationalEuropean Sales Strategy Director Gum & Candy
Mar. 2013 - Jul. 2014Zürich Area, SwitzerlandScope of responsibility: Projects led in markets: Switzerland, France, Spain, Denmark, Greece, Portugal, Sweden - Create Category vision and sales strategy for Europe, tailored to key markets and channels to total Gum & Candy EU business NR $ 800MM
- Develop best practises based on shopper insights, enable the markets with toolkit to support consistent visibility and shelf implementation
Mondelēz InternationalRegional Sales Development Director TT/IC extended CEE
Oct. 2012 - Mar. 2013CEEScope of responsibility: Main countries: Russia, Turkey, Ukraine, Poland, RO, CZ/SK, HU, EAM
Distributor Management process and method developed, supported by KPIs
Johnson & Johnson ConsumerSales & Trade Marketing Director
May. 2004 - Oct. 2012Hungary- Consistently reached financial targets Revenue $ 30 MM; P&L, Market share
- Lead the whole consumer sales and trade marketing organization. Team of 31 and through 3rd party 50 people
- Implemented short and long term sales strategy and business plans - Leading CEE in the European Customer Leadership team
UnileverCustomer Relationship Manager - Food division
Sep. 2003 - May. 2004- Responsible for all customers (modern & traditional trade) and Trade Marketing funcion. Net sales: 94 million €; Team of 36.
MarsHead of Key Account department (International Customers)
Jan. 1999 - Aug. 2003- Managed Key Account business: 60% of company revenue, team 25 people
- Set up a sustainably high performing KAM team & Key Account Salesforce and Trade Marketing department - Member of International Metro, Tesco, Rewe, Auchan Customer Strategy Team
United BiscuitsNational Account Manager
Sep. 1993 - Jan. 1999Several positions:
Key Account Manager West Hungary
Sales Representative North West Hungary
Assistant Brand Manager on Negro brand
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