Fanni Kecse-Nagy

Senior Analytics (CRO) consultant @Intren Kft.

💸 MarketingGrowth HackerA/B TestsData AnalyticsUser ExperienceHungary

Fanni Kecse-Nagy is a seasoned analytics professional currently serving as a Senior Analytics (CRO) Consultant at Intren Kft. She brings a wealth of experience in analytics consulting, demonstrating a strong understanding of data interpretation and strategic planning. Fanni's expertise lies in conversion rate optimization (CRO) where she helps businesses improve their online results by analyzing user behavior and implementing data-driven changes. Her ability to identify potential growth areas and deliver actionable insights has played a pivotal role in driving business growth. Prior to her tenure at Intren Kft., Fanni held other significant roles in the analytics field, each contributing to her deep understanding of digital marketing strategy and online performance optimization. In each of her roles, she has consistently demonstrated a knack for leveraging analytics to inform business decisions and strategies. Fanni Kecse-Nagy is known for her problem-solving capabilities and collaborative approach, working closely with different teams to ensure alignment in achieving business objectives.

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Work Background

Top4SportCountry Manager

Oct. 2019 - Jun. 2022Gathering information on competitor activities and market trends to enhance strategic decision-making. Identifying, analyzing and interpreting trends or patterns in complex data sets. Keeping detailed records of daily progress to identify and correct areas needing improvement. Preparing annual budgets with controls to prevent overages.

Top4SportMarketing Manager

May. 2019 - Oct. 2019Generated reports detailing campaign performance, customer engagement and engagement trends. Developed marketing content such as blogs, promotional materials and advertisements for social media.

FreelanceFreelance E-commerce and Analytics Consultant

Apr. 2018Maximize market insigths Create reports and analyses Worked cooperatively and professionally with associates, customers and consumers working with and for employer. Met productivity goals set by e-commerce management.

Hungarian Tourism AgencyDigital Project Manager

Sep. 2016 - Mar. 2018Built and utilized reporting systems to keep customers and management in loop with latest information. Partnered with project team members to identify and quickly address problems. Analyzed projects to determine resource requirements and procured necessary equipment and software.

Sanoma Media BudapestHead of Email and Database Marketing

Oct. 2014 - Aug. 2016BudapestEstablished, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. Budget planning with P&L responsibility Turning a loss-making product profitable by prioritizing key investments Client and sales education about email market and best practices Project management

Sanoma Media BudapestEmail and Database Marketing Manager

Jun. 2013 - Sep. 2014Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. Database growth responsibility Project management of the Citromail applications (iOS, Android) Personalizing the email marketing software to best serve our and our partner’s business goals Producing and executing detailed email marketing strategies to maximize ROI

Sanoma Media BudapestEmail and Database Marketing Associate

Aug. 2012 - Jun. 2013Lead generation Working across a variety of in-house brands including a comparison site and ecommerce sites and managing the products’ email processes (auto-triggered emails, lead nurturing campaigns) Tracking performance of all email activity and take ownership to raise and identify any anomalies whilst highlighting potential opportunities for improvement.

Kupon Vilag- Rebate NetworksEmail Marketing Manager

Feb. 2012 - Aug. 2012Creating customer loyalty programs, activation campaigns Monitoring and optimizing delivery rates and open rates (open rate increased by 700 bps within 3 months) Generating and distributing reports and analysis of the different KPI’s Project managing the entire email creation process Managing prize winning games, landing pages and banners

Kupon Vilag- Rebate NetworksE-mail Marketing Associate

Nov. 2011 - Feb. 2012Daily newsletter optimization Created reports and analysis Used ecommerce software (Magento) and email marketing service provider (emarsys)

Európa-Investment Kft.Financial and Administrative Assistant

Aug. 2010 - Aug. 2011BudapestPrepared reports used in making key decisions.

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