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Network Power<100 people
Roles
✔️100%
IT
Geos
🇧🇷100%
Brazil
Work Background
MarketdataConsultora de CRM
Jun. 2024São Paulo, Brasil
PortoSenior CRM Analyst
Feb. 2023 - Jan. 2024São PauloLed CRM strategy for B2B product portfolio (Health Insurance, Dental, Occupational Health, Transportation, Agribusiness, Companies), focusing on funnel optimization and product goal achievement. Generated and reported managerial reports on action effectiveness, digital channel performance, and purchase frequency data. Analyzed KPIs, tracked indicators, and engaged the customer base. Worked closely with the creative agency for briefing development and approval.
Remessa OnlineSenior CRM Analyst
May. 2022 - Nov. 2022São PauloPlanned and executed multichannel relationship strategies and targeted actions for acquisition and monetization, including A/B testing. Created and segmented audiences, collaborating with data, commercial, and marketing teams for alignment and execution. Analyzed and reported results, monitoring performance indicators. Identified opportunities for new business ventures.
DigisystemSenior CRM Analyst
Jun. 2019 - Feb. 2021Worked on CRM and marketing automation projects for Alelo Brasil (Top provider of employee benefits solutions, offering innovative payment and voucher services). Managed and executed B2B2C multichannel campaigns across: Email, SMS, Mobile App Message. Developed relationship strategies (cross-sell, retention, new sale, accreditation, etc.). Analyzed and presented results, proposing insights and methodological revisions for channels. Provided strategic support in marketing actions, directing and defining better segmentations.
IBMEnterprise Marketing Management Consultant
Aug. 2017 - Apr. 2018São Paulo, São PauloServed as a strategy focal point in CRM for external clients of IBM Brasil, planning and executing multichannel journeys supported by market segmentations focused on acquisition, retention, and monetization. Produced panels and reports, analyzed KPIs, and developed improvement plans to achieve proposed goals.
IBMSW LA Enablement
Aug. 2015 - Aug. 2017São PauloManaged software sales training programs for the IBM Latin America team. Organized various in-person and virtual events in Brazil and abroad, ensuring the dissemination, budget planning, and achievement of each event's objectives. Contributed directly as a TDA (Technical Delivery Assessment) for Latin America, responsible for contract review for IBM projects with external clients.
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