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Work Background
Founder & Designer
NinaFounder & Designer
May. 2023United StatesLeading a collaborative space where projects are pursued with a human-centered approach, while offering creative advisory and design services for complex SaaS, enterprise and consumer products.
Founder & Designer
Eva PetersenFounder & Designer
Jan. 2007 - Jan. 2017Miami, Florida, United StatesDelivered Creative Direction for hospitality and lifestyle brands looking to engage high-end consumer markets. Clients included Aramark and Wyndham Hotel Group.
Senior Product Designer
Muck RackSenior Product Designer
Aug. 2019 - Jun. 2023New York, United StatesLed the entire product design process as founding designer for a media communications SaaS platform that enables thousands of organizations including Google and Pfizer, from 2019 -2021 during a period with a record number of feature launches and revenue growth of over 75%. Hired and onboarded designer number two and supported the growth of a full UX team comprised of designers and researchers. Delivered the team's first set of user personas by advocating user research and achieving stakeholder buy-in while reporting to the CTO, while introducing the jobs-to-be-done framework to focus on outcomes rather than features.
UX Architect
Marriott Vacations WorldwideUX Architect
Sep. 2017 - Aug. 2019Miami, Florida, United StatesPrototyped and tested multiple mobile app flows as part of a pilot agile transformation team working on a large-scale, transactional mobile application. Led as the voice for UX when presenting concepts to grain approval from stakeholders and senior leadership.
Experience Designer
Wayfinder | Creative | UXExperience Designer
Jan. 2017 - Sep. 2017Miami, Florida, United StatesCreated a customer portal for Underwriters Laboratories (UL) that enables access to complex data from multiple sources with a user-friendly template approach. Improved user onboarding for FedEx LatAm’s online account registration by delivering a new model for effective communication based on user journeys.
UI Designer
Homes.comUI Designer
Sep. 2013 - Aug. 2015Norfolk, Virginia, United StatesDesigned the onboarding experience and key features on the Homes.com app while improving the style guide across multiple brand products. Engaged in design research, wireframing, and responsive design.
Curatorial Research Assistant
Pérez Art Museum MiamiCuratorial Research Assistant
Aug. 2006 - Jul. 2007Miami, FLResearched and prepared materials for museum publications and collectors’ council. Managed correspondence with museums and lenders.
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