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Work Background
Brand and Digital Strategist / Client Relations
FreelanceBrand and Digital Strategist / Client Relations
Sep. 2023
Strategy Consultant
STAIRStrategy Consultant
Sep. 2022 - Sep. 2023Oversaw all facets and assets throughout project lifecycle for high net worth clients within fine art auction house generating $15 million in annual revenue. Facilitated communication with sellers and buyers, conducted thorough due diligence, and executed market and comparative analyses to assess the feasibility of each property and its alignment with the auction sales platform.
Contributing Editor
Harvard University Graduate School of DesignContributing Editor
Mar. 2020 - Sep. 2022Organized and maintained a comprehensive database of audio and written assets for the Loeb Fellowship-Harvard Graduate School of Design project. Transcribed and meticulously edited all interviews to ensure accuracy and clarity. Implemented efficient digital asset management strategies to facilitate easy access and retrieval of project files.
Strategy and Design Consultant
Brooklyn BreweryStrategy and Design Consultant
Feb. 2019 - Feb. 2020Brooklyn, New York, United StatesConsulted in strategy for redesign of Brooklyn Brewery tasting room and storefront. Completed redesign sourcing of products, layout and execution of merchandising strategy which increased sales by 110% to $1million in first quarter.
Director of Brand Management
Madison MarquetteDirector of Brand Management
Nov. 2015 - Feb. 2019New York, United StatesOversaw the successful digital transformation of Asbury Park Boardwalk, and fostered strong relationships with all vendors, ensuring optimal tenant group satisfaction and retention Drove growth in retail sales through strategic planning and execution Designed from concept to interior the opening of Asbury Oyster Bar, generating $1m in revenue within the first month.
Marketing Manager
eBayMarketing Manager
Jan. 2011 - Nov. 2015New York, United StatesIntegral member of a dynamic consulting creative team, tasked with conceiving innovative concepts, curating, and crafting compelling content for eBay's sale collections. Led the coordination and execution of eBay's Pinterest account, while also establishing and nurturing strategic partnerships with influential figures. Spearheaded a comprehensive social media and marketing strategy for the eBay Enterprise team, resulting in an impressive 30% uptick in digital engagement within just six months. This surge in engagement translated directly into increased website traffic and revenue. Notably, my content curation efforts drove a remarkable 200% surge in buyer activity and engagement on the eBay website.
Creative Director and Founder Pierrepont Hicks
Pierrepont HicksCreative Director and Founder Pierrepont Hicks
Jan. 2008 - Feb. 2012New York, United StatesSuccessfully founded, launched and cultivated the brand Pierrepont Hicks, gaining recognition in the fashion industry and media coverage in T Magazine and CNN. PH evolved from neckwear to outerwear and hand-made leather footwear. Established sponsored partnerships with prominent entities such as GQ magazine, Red Wing Boots, and Dyson. Demonstrated an aptitude for strategic planning by orchestrating the expansion of 50 marketplaces across major U.S. cities within a two-year timeframe under Northern Grade Market, second company founded and sold. Transformed Northern Grade from a small market in Minneapolis into a globally recognized retail phenomenon, earning accolades and features on CNN.com.
Executive Assistant
Ralph LaurenExecutive Assistant
Jan. 2006 - Jul. 2010New York, NY · On-siteWomen’s Collection and Black Label lines VP Assistant Managed all sample coordination and production line under Vice President of Production for Collection and Black Label Managed all calendar coordination and execution of communications Production assistant coordination with team on a global scale
Executive Administrative Assistant at Gourmet Magazine
Condé NastExecutive Administrative Assistant at Gourmet Magazine
Mar. 2000 - Mar. 2007New York City Metropolitan Area · On-siteReported directly to the Advertising Director and provided valuable support in managing a team of ten sales account managers. Responsibilities encompassed various tasks such as event planning for Gourmet Dining Room meetings, acting as a key client liaison, and overseeing projection and sales tracking efforts.
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