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Nov. 2022 - Jun. 2023Mumbai, Maharashtra, IndiaResponsible for researching trends, creating design concepts and mood boards plus sketching designs. Collaborating with professionals to execute their design ideations and ensure they align with the business strategy and current market trends.
Sep. 2017 - Feb. 2018BangaloreInsights on content and design outputs to start-ups and emerging brands
Apr. 2018 - Nov. 2022Bengaluru, Karnataka, IndiaLaunched Hér By Invictus, a very sleek and contemporary women’s workwear brand. Focusing on all categories across women’s and knits. The categories included Toowear and Bottomwear with Knitwear being included in Autumn-Wintwr Range. As the sole manager of the brand, conceptualised the theme and stories for the season while also being involved very intricately with sourcing and vendors to make sure that we achieve the best product. Was also an integral part of the campaign and catalogue shoots for the same. The campaign shoot was done after conceptualisation of the shoot and theme as per market trends. As a team, we made sure that the fabric and construction and finishing too is well executed. One-on-one with vendors and production team was ensured to achieve the best results.
Oct. 2014 - Aug. 2017Mumbai Area, IndiaBrand Lead for Alto Moda ( Plus size brand) & Izabel ( 1 season )- Key responsibility areas included Storyboarding, Strengthening of brands through better innovation of products included brainstorming, research on current trends, planning a new season launch, managing and coordinating sampling. Fashion Communication team - Objective included layouts and content writing and assisting in fashion shoots.
Shirt Company (India) LimitedJunior Designer
Nov. 2013 - Oct. 2014Mumbai Area, IndiaFashion Designer at Miss Pink- Youth wear time Period: November2013- March 2014 Fashion Designer at Barbie- Kids wear Designing for both Toddlers and Girls : (2-12 years).
Shahi Exports Pvt LtdSummer Intern
Jun. 2012 - Jul. 2012Worked in the Product Development team as well as the Design team to understand the intricacies involved in design and also the sampling process, assisted in sampling of brands like H&M, Mango, Tommy Hilfger, FCUK, etc..
Experimented with with fabric dyeing , embroidery and pattern making.