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Work Background
RDD agency DOOMarketing Strategy Consultant
Mar. 2021Херцег-Нови, ЧерногорияAchievements: - Achieved a reduction in Customer Acquisition Cost (CAC) by 58.8% compared to the average of the previous eight months for a Comfort+ class residential complex in Moscow. This was a result of a comprehensive marketing audit and subsequent implementation of strategic recommendations. Post-implementation, the conversion rate from targeted inquiries to deals reached 11%, and the majority of the remaining apartments were sold within three months, following a month with no sales and unidentified sources for 77% of transactions. - After my marketing audit of a business-class residential complex in Moscow and the implementation of my recommendations, the cost per lead was reduced by 28.8% in the first month and by 42.9% after three months. I identified strategies to reduce marketing expenses by 28 million rubles in the first year of sales. - During my consulting support for the marketing of a comfort-class residential complex in the Moscow region, the annual plan for return on advertising spend (ROAS) was exceeded by 55%.
Industrial and construction concern SiberiaHead of Marketing
Dec. 2013 - Dec. 2016Novosibirsk, Russian Federation
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