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Network Power<100 people
Roles
✨100%
Business Owner
Geos
🇺🇸100%
United States
Work Background
StakelogicHead of Marketing
May. 2023
StakelogicDigital Marketing Manager
Jun. 2020 - May. 2023MaltaAs the responsible person for the marketing department of Stakelogic and Stakelogic Live, I have a proven track record of driving growth and success for the company. My responsibilities include budgeting, conference and stand management, brand positioning, audience engagement, and go-to-market strategy. I have also played a key role in developing the company's brand design system, including its visual identity and tone of voice. In addition to these responsibilities, I have excelled in PR and media relations, social media management, event planning, and thought leadership through content marketing and storytelling. I have also overseen the design and development of branded assets and websites, and have implemented customer-centric, omni-channel campaigns that are both strategically sound and efficiently executed. With a passion for driving results and a dedication to customer satisfaction, I am always seeking new opportunities to grow and help the team excel.
LegolasbetDigital Marketing Specialist
Sep. 2019 - May. 2020Malta• Strategy and execution of all digital marketing channels, including
SEO/SEM/PPC
• Design, build and maintain a social media presence
• Measure and report performance of all digital marketing
campaigns directly to COO
• Identify trends and insights to optimize spending and base
performance on those insights
• Brainstorm new and creative growth strategies
LANGUAGES
English
Maltese
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and
optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership
and perspective for adoption where appropriate
GO plcSole Digital Marketing Specialist
Jul. 2017 - Jul. 2019Malta•Designed, developed and implemented the company's social media strategy across all channels
•Developed engaging online content including videos, graphics, and blogs whilst monitoring and analysing the content's success
•Designed, developed and implemented the advertising strategy of the company's products and campaigns
•Worked very closely with the VP of marketing to articulate online the marketing strategy and targeting campaigns of the year
•Designed the Adwords strategy of the companies website and monitored key metrics and KPIs
•Created reports that prove effective strategy implementation
•Collaborated closely with the in-house creative team & external design agencies
•Kept abreast with new technologies ensuring fluency in all social media sites & web technologies
flip - Digital MarketingFounder
Apr. 2017
ANCHOVY.SEM/PPC Strategist Executive
Jan. 2017 - Apr. 2017Malta•Managed multiple accounts with large budgets in primary locations on major search engines
•Researched and harvested new keywords and build clean growth capable campaign structures •Managed bids manually in some cases and where appropriate, used bid management tools to optimize for CPA, Revenue, ROAS and other KPIs
•Contributed to the landing page development and created pages with a sensible hypothesis with easy to use tools, started A/B tests, monitored and report
•Implemented Google scripts and Facebook Pixels to monitor irregularities, for reporting, for performance optimization purposes and audience targeting
•Created and presented monthly, quarterly tactical and half-yearly strategic plans
•Published video campaigns and display campaign types where applicable
•Set up tracking in Adwords and other search engines via tag management platforms including but not limited to GTM
•Handled regular calls with Google and other stakeholders, managing our partnerships
•Developed out-of-the-box social media strategies accompanied by suggesting and using different sets of audiences (such as custom, demographics and lookalike audiences) depending on the stage of the strategy and KPI's
•Led internal company SPRINTS for new clients
lastminute.com groupSEO Specialist
Jul. 2015 - Dec. 2016Malta•Link Building
•Conducted backlink analysis of our site and our competitors to find new link opportunities and monitor link quality
•Optimized on-page content and internal link architecture for head terms
•Led long tail keyword research and categorization efforts
•Strategized and oversaw new content generation initiatives to satisfy relevant long tail queries
•Researched, reported and analysed for marketing and business development strategies
•Worked collaboratively with marketing and other cross-functional departments, ensuring digital strategies are fully planned, integrated and executed
•Managed and maintained SEO strategies for the UK and Australian Market
•Reported regularly on SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA Management
•Blogger and External Agency outreach point of contact
General Genetics EuropeContent and Web Team Leader
Mar. 2013 - Jun. 2015•SEO Management
•Google Tools (Including Webmaster Tools, Analytics, Places, etc.)
•Managed Interns
•Managed and fixed any issues with all 45 sites including Wordpress Backend issues, Social Media •Fixes, and On-Page SEO Issues
•Managed social media channels for 5 brands
•Taught team on SEO and best practices
•Learning and Educating Team Members about the new platform of the sites
General Genetics EuropeSenior I.T Executive
Apr. 2012 - Mar. 2013Distribution of Resources
I.T related tasks
Data Entry
Designing any necessary Media (Using: Photoshop, Illustrator, After Effects, etc.)
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