20x200 | Jen Bekman ProjectsDirector of Editorial & Production
Nov. 2018Brooklyn, NYLead strategic planning and execution of editorial calendar, curating new releases, and coordinating collaborations with emerging artists. Utilize analytics to optimize sales and marketing strategies, including major promotions integrated into editorial and newsletter calendars. Supervise a team of freelance writers, aligning their expertise with relevant articles to enhance audience engagement and drive content effectiveness.
-Transformed print production and fulfillment workflows, implementing advanced Airtable solutions with API integrations and third-party collaborations. -Automated significant aspects of the production workflow, including connecting Shopify to Airtable, resulting in substantial efficiency gains, reduced tedious tasks, and minimized the risk of errors.
-Directed nearly 100 campaigns annually, employing a strategic approach and proven methods. -Achieved remarkable stock sell-through and extended the artists’ reach with a large-scale digital adaptation, amplifying engagement and conversions.
-Facilitated collection management and shipping logistics by applying innovative Airtable base designs that resulted in a 25% reduction in fulfillment times. -Streamlined integration of Shopify orders with vendor systems, contributing to metrics improvement and cost savings.
-Oversaw diverse web development projects, including a full Shopify site redesign, collaborating with design agencies, and handling inventory overhaul, theme development, and design.