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Network Power<100 people
Roles
✔️66%
IT
🔥33%
Startup Founder
💸33%
Marketing
Geos
🇨🇱66%
Chile
🇵🇹33%
Portugal
Work Background
Kaizen GamingCRM Manager
Aug. 2023 - May. 2024RemoteDevelop, execute and optimize data-driven CRM strategies to drive engagement, sales/revenue and customer loyalty. Develop comprehensive CRM strategy through personalized and targeted campaigns for the local market and adapted to the product/customer designed to achieve business objectives, using relevant customer channels. Lead the ongoing segmentation of the customer base in the local market to identify insights and target customer segments with specific campaigns. Additionally, Identify customer touchpoints and ensure the correct actions and communications are implemented.
Tango RentCX & Lead Management Expert / No Code – Low Code Services
Aug. 2021 - Apr. 2023RemoteCoordination with stakeholders / internal teams for No Code development projects and integrations, fostering innovation and continuous improvement in Marketing, Sales and Operations.
Supervision and management of digital platforms for Marketing, Sales, Data, and Product areas, using AI and automation to optimize processes.
Leadership in CRM implementation and digital transformation strategies to enhance marketing campaigns and lead generation for increased sales conversions. Achievements: successful implementation of a low-cost CRM (less than US$200) in record time (3 weeks), resulting in increased lead generation rate (from 50 to 450) and reduced response times (from 1 day to within 30 minutes).
GrandVision NVCX & Omnichannel Lead LATAM
May. 2021 - Aug. 2021RemoteTeam leadership for CX and Omnichannel projects for 7 LATAM + US markets, using Salesforce and Data to improve customer experience and increase sales efficiency.
Coordination with Database, BI, IT, E-commerce and Performance teams to establish business objectives and develop segmentation strategies. Achievements: successful restructuring of Salesforce's analyst team (5), in less than 1 month, to improve the attention and follow-up of projects in 7 Latin American markets + USA.
Volvo ChileHead of CRM & BI
Dec. 2017 - Sep. 2020SantiagoCoordination with Stakeholders and multidisciplinary team for implementation and automation projects, applying Digital Transformation technologies and processes with a focus on databases and segmentation.
Implementation and supervision of CRM program to understand customer behavior and improve sales management effectiveness and business efficiency. Achievements: Data process for Business Intelligence and commercial strategies, as well as implementation of Data Management processes to improve the penetration of sales of units and spare parts, which made commercial objectives rise from 82% monthly to 92% average.
General MotorsCRM & Digital Marketing Manager GM Central
Oct. 2014 - Dec. 2017Santiago, ChileSupervised and optimized digital channels for Chevrolet's LATAM regional markets, utilizing CRM, Data, and BI to improve brand positioning and profitability.
Led the CRM Regional Agency bidding process, centralizing customer attention and unifying lead and conversion data treatment. Achievements: Significant increase in lead generation (from 2,500 to 5,000 average) optimizing digital budgets (savings reached 15% annual average total budget) and efficiency in sales processes from digital channels (reduction of service times from 1 - 2 days to within the first half hour).
ShackletonSenior Digital Executive - CMR Falabella
Mar. 2014 - Oct. 2014Santiago, ChileOversaw CMR Falabella's digital account, implementing strategies for Direct Marketing, Remote Channel Automation, Retail, and CMR Points.
Coordinated a dedicated team for the execution of strategic and tactical digital marketing projects and campaigns.
Utilized data analysis to optimize strategies and enhance customer experience.
Formax SpABrand Manager E-Commerce
Jul. 2013 - Sep. 2013Santiago, ChileSupervise Commercial and Marketing management in Ecommerce projects for clients. Coordination with Accounts, Development - Integrations, Production and Creative teams for the review and implementation of projects. Managed and executed deliverables of Ecommerce sites as well as digital marketing strategies for Hites (Hites.cl) and Wados (Wa2.cl) -clients- in their initial Go to Market stage (3 months).
TrovaliChief Marketing Officer (CMO)
Jun. 2012 - Jun. 2013Santiago, ChileOversaw Content Marketing and executed growth hacking strategies for a successful startup in the Startup Chile program.
Reviewed and allocated budgets to achieve user acquisition and traction goals. Achievements: secured significant funding for the startup and developed a successful mobile application.
Startu-Up ChileEntrepreneur
Jun. 2012 - Jun. 2013Santiago, ChileWinner of Generation 5.2 Startup Chile Program (Innova Corfo)
Finalist in capital raising at Fundación Chile (October 2012) and Wayra Chile (April 2013)
Wheel DigitalInteractive Project Manager
Apr. 2012 - Oct. 2012Santiago, ChileSupervise Commercial Management, Development Processes and Digital Marketing Strategies for clients, budgets and project teams. Management, execution and control of Social Media projects - Digital Marketing and analytical metric reports for clients.
Bytal ComunicaciónDigital Project Manager
May. 2010 - Apr. 2012Santiago, ChileSupervise Commercial management, Development Processes and Digital Marketing Strategies for clients, budgets and project teams. Management, execution and control of Social Media projects - Digital Marketing and analytical metric reports for clients.
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