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Work Background
Obreczán Brigitta CoachingCoach
Jul. 2023Budapest, Hungary · Remotehttps://obreczanbrigitta.com/
* Life and career coaching
* Kid and youth coaching
* Marketing mentoring for freelancers and newbusiness partners
Chameleon Smart HomeMarketing Manager
Oct. 2021Budapest, Hungary* Supporting overseas expansion and IPO preparation process
* Social Media management in cooperation with PPC specialists * Managing highlighted brand occasions: exclusive keynote and investor events
Freelancer | MarketingMarketing Manager
Apr. 2021 - Jan. 2023Budapest, Hungary* Creating and implementing marketing strategy * Social Media management
* Trade marketing activation project management
Mattel, Inc.Full-time parenting
Jun. 2018 - Apr. 2021Budapest
Mattel, Inc.Marketing Manager
Jun. 2014 - Jun. 2018HungaryBrand manager roles of girls category and:
* Managing financial targets, segment forecasts and A&P budget of all brands
* Forecast, develop and manage budgets for campaigns and promotions.
* Managing the commercial business, which includes line selection, price setting, and close cooperation with sales to develop key marketing programs and promotions
* Communicating brand and marketing strategies with stakeholders and the cross-functional team
* Managing and developing the local marketing team * Generating reports and status updates for marketing department supervisors and management.
* In partnership with the Sales Lead, develop, socialize, and execute full-year strategic growth marketing/promotional plans. * Create and manage relationships with clients and partner groups.
* Support the multifunctional sales planning process partnering with Sales Management, assisting in the development of account strategies, demand generating marketing programs, business planning calendars, facilitating marketing meetings
* Participate in customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations.
* Organizing internal events (team-buildings, special occasions)
Mattel, Inc.Senior Customer Marketing Professional
Jan. 2013 - Jun. 2014BudapestAdditionally to Brand Manager roles:
* Supporting the development of the Tesco CEE Retail Strategy, collaborate and partnerships with Tesco CEE teams (Buyers, Marketing/Merchandising)
* Supporting the multifunctional sales planning process partnering with Sales Management, assisting in the development of account strategies, demand generating marketing programs, business planning calendars, facilitating marketing meetings
* Participation in customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations.
Mattel, Inc.Brand manager
Apr. 2011 - Jan. 2013Budapest* Management of brands within the Girls (Barbie, Monster High, Disney Princesses, Polly Pocket) and Wheels (Hot Wheels, Matchbox) category
* working with Regional Brand Teams on the strategic direction, product and marketing strategies
* Work closely with media and creative agencies to develop marketing plans and assets
* Monitor and review brand performance and adapt regional strategies
* Manage the product portfolio: pricing, line architecture, priorities, support in supply chain planning
* Define and manage A&P Budget of the managed categories * Drive in-store and online merchandising initiatives in collaborations with Sales
* Preparation and execution of key trade events such as Nuremburg Toy Fair and local toy fairs
* Management of marketing intern
DunaPro HungaryBrand manager
Jul. 2008 - Apr. 2011* Full responsibility of 6 different food brands
* Develop, execute, evaluate aligned trade marketing and communication
* Analysis and presentation of results to the brand owners.
Sony Ericsson Mobile CommunicationMarketing Coordinator
Mar. 2007 - Jul. 2008* Planning marketing activities, execution and evaluation * Supporting the sales team
L'OréalSales assistant
Aug. 2005 - Mar. 2007Luxury Product Division
* Sales analysis
* Training organisation
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