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Nov. 2022 - Jan. 2023San Antonio, Texas, United States◈ Led the redesign of a responsive landing page for SaaS automotive shop management software, increasing software demo requests by 30%. ◈ Developed user-centered designs from wireframes to hi-fidelity mockups and prototypes in Figma, boosting user engagement and acquisition by 20%. ◈ Conducted 45+ design iterations and A/B tests, collecting user feedback to create a user-centric design.
Sep. 2022 - Nov. 2022San Antonio, Texas, United States◈ Designed and validated prototypes and mockups in Figma, meeting user needs and increasing user engagement by 34%. ◈ Collaborated with cross-functional teams to align product vision with user testing, branding, and design systems. ◈ Developed a comprehensive design system in Figma, ensuring a consistent and cohesive user experience. ◈ Conducted user research and testing with 6+ participants, incorporating stakeholder feedback, and increasing user goal completion rates by 18%.
Jun. 2022 - Aug. 2022San Antonio, Texas, United States◈ Utilized data-driven research to test high-fidelity mock-ups, wireframes, and prototypes in Figma, reducing user drop rates by 25%. ◈ Conducted competitive analysis to inform design concepts, increasing user acquisition by 10%. ◈ Collected insights and feedback from usability testing with 5 candidates through 4 rounds, driving data-driven design decisions and increasing user satisfaction by 30%.
Aug. 2017 - Aug. 2021San Antonio, Texas, United States◈ Designed and delivered 100+ web and mobile assets for various mobile gaming clients, resulting in an average increase in user engagement by 44% and up to 76% for some clients. ◈ Conducted user research, gathered stakeholder feedback, and leveraged data-driven insights to increase website traffic by 57% and email newsletter signups by 37%. ◈ Developed user-friendly design solutions aligned with client vision and goals, driving a 23-35% increase in website traffic and user engagement.
Venture Apps LLCUI Designer & Graphic Designer
May. 2017 - Jul. 2019Austin, Texas, United States◈ Designed impactful web and social media projects, resulting in a 32% increase in website traffic, 68% increase in social media engagement, and 78% increase in user acquisition. ◈ Collaborated with stakeholders to develop and design investment decks, including data visualization for presentations, meeting criteria for investors and CEO.
Sep. 2021 - May. 2022Seguin, Texas, United States◈ Designed and launched an e-commerce website, attracting over 5000+ weekly visitors, increasing conversion rates by 33%, and generating 50+ online orders within the first month. ◈ Identified optimization opportunities through user research and stakeholder interviews, reducing abandoned carts by 20-25%. ◈ Improved user experience and engagement through effective design systems, typography, and iconography.
Super Evil MegacorpGraphic Designer
Jan. 2017 - May. 2017San Francisco, California, United States◈ Collaborated with the Creative Director to design cohesive branding for high-profile live gaming events, receiving positive feedback from clients and stakeholders. ◈ Demonstrated expertise in motion graphics and visuals, contributing to the company's overall marketing efforts and driving event success. ◈ Traveled to London, UK as a staff designer to provide onsite expertise and management for live events.
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