Anastasiya Gurevska - Digital Marketing Specialist, Belkins

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Work Background

Projector InstituteDigital Marketing Mentor

Jan. 2023Courses for Ukrainians who have lost or are at risk of losing their jobs from Projector Institute & INCO Academy — Work in Tech. My main goal: help to understand the basics of digital marketing and e-commerce for a start in the profession.

BelkinsDigital Marketing Specialist

Feb. 2022

KOTRA - Commercial Section of the Korean EmbassyDigital Marketing Specialist

Oct. 2021 - Mar. 2022Киев, Украина• content strategy & plan development and implementation • social media accounts (Facebook, Instagram, Linkedin) management • email newsletter management • lead processing • B2B meetings - organization and support.

BookimedSocial Media Marketing Specialist

Jan. 2021 - Jun. 2021• content strategy & plan development • generating ideas for promotion in Instagram • writting texts and creating posts for Instagram • search and selection of the relevant hashtags • visual creation • story-making • organizing and conducting livestreams

EGO CREATIVE INNOVATIONSMarketing Content Specialist

Jul. 2020 - Jun. 2021• crowd marketing on Quora (performing research on a topic, search for the relevant questions to answer, answering the questions, formating the answers in an eye-catching way, analysis of the Quora stats) • directory submission (submitting the website URL and its details on the web in a directory under a particular category) • guest posting

EGO CREATIVE INNOVATIONSSocial Media Marketing Specialist

Jul. 2020 - Jun. 2021• account management of podcast project Digital Healthcare Revolution Show (Instagram, Facebook, Linkedin, Twitter) • analysis of competitors and results • content plan creation • writing texts • visual creation • posting and hashtags selection

BookimedMarketing Content Specialist

Feb. 2019 - Jun. 2021Киев, Украина• generating new content ideas and their realization • SEO (semantic search and semantic clustering, LSI keywords search, identifying the target keywords, mesuring & tracking the rankings, SEO content optimization) • competitor analysis (collection and review of information about rival companies) • analysis of target audience, discovering needs, wants, and pain areas, modeling of user pesona • content creation • final quality control (analytics) • content effectiveness measurement • proofreading • crowd marketing on Quora (finding relevant topics and following interests, sharing content and driving traffic)

BookimedContent Manager

Jun. 2017 - Jan. 2019Киев, Украина• generating topic ideas that appeal to the user persona • creating written or/and visual content • making information accessible to the audience as a blog article, infographic, listings, social media post, or other format • SEO (organic rankings improvement) • adding or updating content to the website in CMS

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