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Work Background
Projector InstituteDigital Marketing Mentor
Jan. 2023Courses for Ukrainians who have lost or are at risk of losing their jobs from Projector Institute & INCO Academy — Work in Tech. My main goal: help to understand the basics of digital marketing and e-commerce for a start in the profession.
BelkinsDigital Marketing Specialist
Mar. 2022
KOTRA - Commercial Section of the Korean EmbassyDigital Marketing Specialist
Oct. 2021 - Mar. 2022Киев, Украина• content strategy & plan development and implementation
• social media accounts (Facebook, Instagram, Linkedin) management
• email newsletter management
• lead processing
• B2B meetings - organization and support.
BookimedSocial Media Marketing Specialist
Jan. 2021 - Jun. 2021• content strategy & plan development
• generating ideas for promotion in Instagram
• writting texts and creating posts for Instagram
• search and selection of the relevant hashtags
• visual creation
• story-making
• organizing and conducting livestreams
EGO CREATIVE INNOVATIONSMarketing Content Specialist
Jul. 2020 - Jun. 2021• crowd marketing on Quora (performing research on a topic, search for the relevant questions to answer, answering the questions, formating the answers in an eye-catching way, analysis of the Quora stats)
• directory submission (submitting the website URL and its details on the web in a directory under a particular category)
• guest posting
EGO CREATIVE INNOVATIONSSocial Media Marketing Specialist
Jul. 2020 - Jun. 2021• account management of podcast project Digital Healthcare Revolution Show (Instagram, Facebook, Linkedin, Twitter)
• analysis of competitors and results
• content plan creation
• writing texts
• visual creation
• posting and hashtags selection
BookimedMarketing Content Specialist
Mar. 2019 - Jun. 2021Киев, Украина• generating new content ideas and their realization
• SEO (semantic search and semantic clustering, LSI keywords search, identifying the target keywords, mesuring & tracking the rankings, SEO content optimization)
• competitor analysis (collection and review of information about rival companies)
• analysis of target audience, discovering needs, wants, and pain areas, modeling of user pesona
• content creation
• final quality control (analytics)
• content effectiveness measurement • proofreading
• crowd marketing on Quora (finding relevant topics and following interests, sharing content and driving traffic)
BookimedContent Manager
Jun. 2017 - Jan. 2019Киев, Украина• generating topic ideas that appeal to the user persona
• creating written or/and visual content
• making information accessible to the audience as a blog article, infographic, listings, social media post, or other format
• SEO (organic rankings improvement)
• adding or updating content to the website in CMS
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