Kettle & Fire Bone Broth - Shelf Stable Organic Bone Broth Director of Customer Experience
Sep. 2017 - Nov. 2018San Francisco Bay AreaAt my first VC-backed startup, Kettle & Fire, I built and scaled a globally-distributed team of 16 FTEs and contractors, oversaw 9,000 customer conversations per month on Zendesk, and implemented various customer engagement and retention projects. I also launched revenue-generating community-building programs focused on increasing customer satisfaction, retention, loyalty, and word-of-mouth marketing. Kettle & Fire was the most successful startup in their Chobani Incubator class because of their unique go-to-market strategy. Unlike other food product companies, Kettle & Fire focused on growing online sales and subscriptions online before expanding its retail footprint to over 2,500 stores nationwide. This contributed to their success in the category, leading retail sales velocity during my tenure. In my role as Director of Customer Support, I reported to C-level, set team OKRs and individual KPIs, structured the team and HR policies, and managed the department budget. ⬪ A D2C subscription model, VC-backed CPG company
⬪ Maintained a consistent CX across all touchpoints with CSATs ranging from 93% to 100%. ⬪ Developed and managed CX program - Developed FB community challenge exceeding our revenue goal by +300%, deployed NPS program capturing +4000 responses and other VOC’s, expanded the unboxing program. ⬪ Led the customer service department focusing on team management, experimentation, data analysis, and optimization.
⬪ Redesigned team structure and processes increasing CSR productivity, and reducing FRT by 75%.
⬪ Built and scaled overseas recruitment and onboarding programs while maintaining a 100% team retention.
⬪ Launched, managed, scaled 6 new channels including FB moderation reviewing over 19k FB Ad comments. and Amazon Support both with the goal of improving brand perception and reputation in these channels.