Choise.comChief Growth Officer (Product RnD)
Apr. 2019Tallinn, Harjumaa, Estonia · RemoteManage: 7 direct reports: Project, Products, Product Marketing & Growth Was (2019):
60k registrations, MAU - 15k, DAU - 3k, Transactions vol. - $50M, Revenue - $2M, CAC - $30.9, ARPU - $33,3, ARPPU - $133.3, Life-time - 8.4 Mo Is now (2022): 1.2M registrations, MAU - 200k, DAU - 60k, Transactions vol. - $500M, Revenue - $36M, CAC - $15.3, ARPU - $30.0, ARPPU - $180, Life-time - 15.1 Mo NFT, Crypto, Web 3 experience: 1) Test launch of Choise.com as an MVP, token pre-sale, scaling, product road mapping. Choice.com is a meta-fi solution, where people can either create free wallets within APP or connect with DEX wallets. 2) Choice.com tokenomics - with consultants and an agency 3) Interest accounts - Launch, unit-economy, roadmap, adding new tokens for APY with tokens locking. 4) Charism Platform - Ideation, MVP, Testing, beta-launch, adding new tokens and chains, roadmap. Charism is a DeFii platform to invest for APY across all de-fi chains 5) NFTs - ideation, Testing, Launch. Collection 1 was created for pre-sale, and collection 2 was created as a motivation for the Charism beta test. Collection 3 - get NFT for APY locking Currently working on NFT wallet MVP. 6) DAO - Ideation, MVP, Launch, roadmap. Currently, token-holders can vote for product development choices. The more tokens you own, the more you can affect the final decision. 7) CHO & CRPT - our own token launch, listings, and increasing investment attractiveness 8) CRPT card cashback & token holding - earn on transactions, higher cashback, referral, discount for subscription, lower commissions, higher APY, pay for predictions Functionality: 30 % Strategy & Vision 30 % Product Management
15% Finance & Budgeting
15% Business administration
10% Leadership & Coaching Stack: Mixpanel, Google Analytics, Intercom, Adjust, Appsflyer, Jira/Confluence/Click-up, Slack, Miro, Notion, Figma, Zendesk, Calendly, PowerBI/DataStudio, Salesforce, Google Docs