Natallia Selina -

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Work Background

FINHOODAffiliate Lead

Aug. 2021 - Feb. 2022IstanbulIn Finhood I was invited to develop and launch an affiliate program for a broker from scratch. In this project I started by preparing all the necessary materials for launching an affiliate program - this included such documents as marketing policy, guide on working with affiliates and emails, affiliate program promotion strategy, promo materials, as well as the calculation of an offer and a complex system of accruals for a fintech project. Also, thanks to my parsing system I have collected a large base (more than 2000) of potential affiliates in the 3 geo's. One of the activities was integration with affise and other marketing services. I prepared tasks for developers on the technical aspects, and managed personal accounts of managers and affiliates. A huge part of work was the prevention of fraud. I prepared a large document on possible fraud in this niche. I also prepared ways to detect and prevent it. For the manual fraud I worked out the instructions, and for the other variants I found services and negotiated with them. This is a very important stage of my work, since fintech projects lose a lot of money because of fraud. The result of my work was an affiliate program, which was completely ready to be launched. Unfortunately, the project had investment problems and marketing activities were postponed.

EdugramAffiliate lead

Jun. 2020 - Jul. 2021At Edugram I took over the work on their third-party project - the SkyCoach offer. It was my second project with a launch of an offer from scratch. To launch the offer I analyzed the competitors, calculated the economics and prepared an offer based on it. Then I started attracting new webmasters. Since the main industry of Edugram was different from the SkyCoach project, I recruited a pool of webmasters and affiliates from scratch. To attract affiliates, I published several case studies, and to attract webmasters, I developed a system that helped me quickly gather a large number of relevant sites with contacts. I also prepared a funnel for a CRM system that helped me easily track affiliates at every stage. Despite the difficult sphere of SkyCoach offer, I was able to attract more than 50 partners for the test and build long-term relationships with major affiliates.

TogezzerAffiliate lead and digital marketing specialist

Jan. 2019 - Oct. 2019MoscowI started working with the startup Togezzer at the point of product development. My main task was to develop an affiliate program. I prepared all the necessary materials for the work, including anti-fraud documents, set up a CRM for convenient work with partners, and prepared materials on attracting clients. Due to the early stage of the project, I often helped with more classic marketing tasks as well. I conducted extensive research on all existing competitors on more than 50 parameters. I interviewed clients during the testing phase, handled SEO and media buying.

ПредпринимательAffiliate consultant

Sep. 2017Thailand

Coffee onFounder

Mar. 2017 - Aug. 2017Saint-PetersburgIn 2017, I stepped away from digital marketing to try my hand at a new business. In just 2 months I opened and equipped a coffee shop, developed a menu, set up supplies, hired a staff and brought the company to profit. From my own experience I have learned what works best in this area, how to communicate with customers, how to retain them and convert them into loyal customers, how to reduce advertising costs. At the same time, I worked as a marketing consultant for coffee shops and small cafes. I helped them set up advertising campaigns, worked with offline advertising, developed content for their social media communities, and more. This work helped me look at business not only from the perspective of an digital marketer, but also from that of a classic business owner.

IQ Option GlobalAffiliate manager

Jul. 2015 - Mar. 2017Saint-PetersburgWorking at IQ Option was my first experience in affiliate marketing. I am very glad that I managed to work with this project, because it is one of the most successful affiliate programs in fintech industry. The first year I worked exclusively with affiliates. I had over 2,500 affiliates in my database, 100 of which were bringing in a steady, large income. I also grew the top 1 partner in the company from scratch. From the second year, I began working only with key partners and took over the marketing tasks for the affiliate program. I rebuilt and set up an email newsletters, which greatly increased affiliate engagement. I took over the maintenance and support of partners in social media. I also participated in the development of new promotions, promotional materials and represented the company at major conferences.

UDODFounder

Feb. 2013 - Mar. 2015MinskIn 2013, I opened my own digital marketing agency in Belarus. I was able to grow the company from scratch to work with major brands. At first I was actively involved in working on projects, but as the company grew, I became more involved in client acquisition, business development, and personnel management. I also continued to prepare marketing strategies for new clients. I could write a lot about this stage in my career, but I think the main achievement is the development of a system that enabled me to attract the most qualified people for each project and distribute the workload so that the temporary absence of one of the employees did not have a negative impact on the agency's work.

Yamiks I-TechHead of SMM department

May. 2012 - Feb. 2013MinskIn this company, I created an SMM department from scratch. I supervised 5 staff members and another 10 people working part time. I developed strategies from scratch and supervised the maintenance of social media groups for 3 key projects of the company. With a budget of about $1000 per month, I was able to set up a steady growth of communities to 50,000 people active audience in just six months.

FISTASHKISocial media manager

Oct. 2011 - Feb. 2012MINSKIn the Fistashki agency I was in charge of SMM projects. My tasks included developing a strategy, launching the project, and maintaining it afterwards. I developed content on my own, media buying, and worked on involving and supporting users. I launched more than 5 projects from scratch in a short period of time. Among my clients were such companies as Microsoft and Lego.

AbiatekDigital marketing specialist

Aug. 2011 - Oct. 2011MinskWorking at Abiatec was my first experience working with advertising agencies. Within a few months I completed many projects in different spheres. Most of the projects were complex. My work began with the preparation of content and layout of the site, and then I was engaged in promotion of the client's projects. I performed SEO-analysis and optimized the site, set up contextual and target ads, prepared the strategy for social media and published content. In total I have completed more than 10 projects for clients from different spheres.

BSUIR Business Project IncubatorMarketing specialist, PR-manager, event-manager

Feb. 2011 - Aug. 2011MinskWorking at a start up incubator has been one of the most memorable experiences of my career. It was a place where I served as several professionals at once, so I learned a lot of new areas of marketing very quickly. During my time at the incubator, I organized 2 major events - a marketing conference for students and an event dedicated to mobile app startups. I was able to attract speakers from Russia (Yandex, Opera) for free and also organized a teleconference with investors from Chicago. I did PR for both these events and the incubator itself. I was able to post ads on the largest sites of Belarus completely free of charge. I also built long-term relationships not only with the media, but also with sponsors. I also took on digital marketing tasks. I dealt with social media, created content, bought advertising, and did SEO. In just a few months of work, I set up regular content publishing and increased engagement.

Sam SolutionsMarketing intern

Sep. 2010 - Feb. 2011MinskSam Solutions was the first company in my career. I joined as an intern in the marketing department. It was a very interesting experience - in a short period of time I learned how to search for clients for an IT company via LinkedIn, actively participated in developing promo materials and marketing strategy. During my internship I negotiated with several large potential clients, and helped write the script for the company's marketing video. Even though I later chose a different direction for my career, this internship gave me invaluable experience and was a great first step.

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