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Network Power1000+ people
Roles
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Startup Founder
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IT
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India
Work Background
PromptCloudSenior Marketing Manager
Oct. 2023Bengaluru, Karnataka, India · Remote
UnacademyPerformance Marketing Lead
Jun. 2023 - Aug. 2023Bengaluru, Karnataka, India · On-siteMarketing Leader | Strategic Advertising | Data Analysis | Website Optimization - Achieved 500K sign-ups in 3 months through strategic search and social advertising, generating impressive ARR of $100K.
- Generated comprehensive reports to track website performance, search engine rankings, and domain authority, resulting in 20% increase in website traffic and 15% improvement in search engine rankings.
- Implemented innovative strategies for a 60% increase in search visibility and a 45% surge in website traffic within three months.
- Conducted meticulous analysis of website analytics, identifying key trends and opportunities for improvement, resulting in a 10% boost in conversion rates.
- Conducted in-depth keyword research and analyzed competitor SEO and PPC campaigns, uncovering 15 untapped opportunities and driving a 12% increase in organic search traffic.
ModaSr. Manager Digital Marketing
Jun. 2022 - Feb. 2023Bengaluru, Karnataka, India- Developed GTM strategies for digitally native and multi-channel consumer brands with an “owner” mindset
- Designed the customer experience and journey on D2C(Direct to consumer/commerce) (ecommerce)websites and apps that drive engagement, conversion and loyalty. Maximize the home page/landing page experience to minimize touches to conversion (“compressing the funnel”)
- Directed and developed engaging content and creative that leads to conversion
- Demonstrated track record and agility flexing and reiterating between strategy and implementation, with a bias for action and getting results. Balances the “what” and the “how”
- Driving results through influence. Demonstrated track record of success working with internal and external partners, e.g., agencies, brand teams, product management, engineering, data science, and product operations
- Used customer data to craft high-impact growth strategies across all parts of the user funnel, including acquisition, conversion rate optimization, engagement, and retention
- Monitor, analyze, and report on KPIs, including budget pacing, LTV, and CAC, to ensure marketing initiatives are driving profitable acquisition
- Worked with key leaders across the organization to drive growth strategies that support the organization as a whole
- Lead prospect engagement across all marketing channels, including target and customer profiling, account-based marketing (ABM), SEO/SEM, website optimizations, email, digital programs, and events.
LifesightSr. Manager Digital Marketing
Jun. 2022 - Feb. 2023Bengaluru, Karnataka, India
SquadcastDigital Marketing Specialist
Jun. 2021 - May. 2022Bangalore Urban, Karnataka, India- Create, develop and execute inbound marketing campaigns using compelling strategies
- Continuously measure, report on and optimize the release marketing program and GTM programs using engagement data and feedback from customers and internal stakeholders
- Partner with the product team to track the right metrics & drive customer onboarding, engagement & retention.
- Creative prospecting, sourcing and development of new acquisition channels
- Partnering with Product and Growth teams to test and optimize acquisition and engagement opportunities within the product experience
- Execute daily account responsibilities associated with Google Ads, Bing, and other advertising digital platforms
- Manage and optimize the existing ads campaign components including keyword strategy, bid prices, ad development, and testing, cost per conversion, cost per click, etc.
- Identify critical conversion points and drop off points and optimize user funnels.
- Generate weekly and monthly reporting for all major metrics, goals tracking and revenue tracking and present performance/recommendations to stakeholders.
- Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI.
- Execute SEO tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Optimize copy and landing pages for search engine marketing
- Understanding and executing actionable items based on Competitive Intelligence
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Evaluate product using relevant KPIs and feedback from existing and prospective customers
Pufferfish EnterpriseDigital Marketing Strategic Consultant
Jun. 2016 - May. 2021Bengaluru, Karnataka, India- Analyzed site usage, traffic patterns, and industry trends to identify opportunities to improve customer experience, campaign performance, click & conversion rates, customer lifetime value, and loyalty.
- Driven Ecommerce sales and email acquisitions through effective and cost-efficient digital marketing campaigns.
- Advised the CEO"s and CMO's of brands on various strategic digital marketing opportunities, content and architecture management, including growth, engagement, the audience following, sales conversions, and competitor analysis across all online channels.
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