ModaSr. Manager Digital Marketing
Jun. 2022 - Feb. 2023Bengaluru, Karnataka, India- Developed GTM strategies for digitally native and multi-channel consumer brands with an “owner” mindset
- Designed the customer experience and journey on D2C(Direct to consumer/commerce) (ecommerce)websites and apps that drive engagement, conversion and loyalty. Maximize the home page/landing page experience to minimize touches to conversion (“compressing the funnel”)
- Directed and developed engaging content and creative that leads to conversion
- Demonstrated track record and agility flexing and reiterating between strategy and implementation, with a bias for action and getting results. Balances the “what” and the “how”
- Driving results through influence. Demonstrated track record of success working with internal and external partners, e.g., agencies, brand teams, product management, engineering, data science, and product operations
- Used customer data to craft high-impact growth strategies across all parts of the user funnel, including acquisition, conversion rate optimization, engagement, and retention
- Monitor, analyze, and report on KPIs, including budget pacing, LTV, and CAC, to ensure marketing initiatives are driving profitable acquisition
- Worked with key leaders across the organization to drive growth strategies that support the organization as a whole
- Lead prospect engagement across all marketing channels, including target and customer profiling, account-based marketing (ABM), SEO/SEM, website optimizations, email, digital programs, and events.