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Work Background
Associate Product Manager
Zemoso TechnologiesAssociate Product Manager
Feb. 2023Chennai, Tamil Nadu, India
Business Analyst
Deepsense DigitalBusiness Analyst
Jun. 2022 - Jan. 2023Chennai, Tamil Nadu, India- I participated in Product discovery for the core product of a Fortune India 100 client managed by deepsense. I was responsible for building User research, Product features, Product metrics, PRD, and funnels and managed the product lifecycle and improvement for the product. - I participated in making the Design system, Component library, systematically ran User tests to improve UX and conversions, handled product road mapping and managed development activities - Assisting in the ISO implementation process through the implementation of Scrum practices for the organisation to increase efficiency in project management and delivery. - Wrote user stories and gained an understanding of APIs, Frontend & Backend technologies and the whole workflow of data. - Project Roadmap planning and handling cross-functional team of UI/UX, Frontend, Backend, and QA development teams for Custom Web/Mobile app & eCommerce projects of clients
Nov. 2019 - Jun. 2021Chennai, Tamil Nadu, India- I led the cross-functional teams of UI/UX design & Marketing for customers' digital requirements & needs. - Handled external and internal marketing collateral for marketing teams across the organisation - Presenting to multitudes of customers in different cities or states and Creating executive reports, NSR, KPIs, feature releases, and project billing. - Defined product strategy/roadmap and conducted A/B tests to measure the impact of the product marketing efforts. - Supported internal and external teams with data-driven methods to ensure the effectiveness of new and existing campaigns - Educated stakeholders and new hires on various topics including product knowledge, analyses, and how data is used in programmatic advertising
Product Consultant
HogistProduct Consultant
Aug. 2018 - Dec. 2019Chennai Area, IndiaAreas of focus included but were not limited to; - Consulted and strategised in the design and development of an app-based business tool to serve the catering industry - Spearheaded multiple initiatives that enabled new business opportunities, improved operational efficiency and established the cross-functional team - Through customer research and market research advised the company in the market to provide expertise on business intelligence practices and identify the best analytics solution based on the customer needs. - Analyzed client data to help discover customer/product requirements and identify areas with high ROI for growth opportunities - Implemented Tableau to streamline visualized and automated reporting to support various teams within an organization - Optimized data to better analyze based on data segments including customer, market and product segmentation - Consulted in developing new business vertical, strategized in sales & marketing and assisted in the market launch
Regional Sales Engineer - South India
STÄUBLIRegional Sales Engineer - South India
Apr. 2017 - Jun. 2018Chennai, Tamil Nadu, IndiaAreas of focus included but were not limited to; - Built the customer base and product-customer clusters from the ground up for managing the product sales in the region for the product - Electrical connectors - Implemented new sales initiatives from the ground up and streamline the sales process, reporting and provided in-depth product sales analytics to the executive level - Created and analyzed customer lifetime value model to improve customer retention, maximize returns on sales/marketing spend and identify growth opportunities for the product - Deployed a cooperative process to bring all the available customer data from various internal organisational sources to provide up-to-date data for product business analytics and sales forecasting - Weekly/Monthly meetings with key customers to plan the sales roadmap and future product requirements, and then break the requirements into periodical forecasting charts that help in efficient production planning and timely delivery of the product to customers - Improved the number of installed applications in the market and surpassed the sales projection for the year - Collected product feedback, optimized, prioritized and pitched areas of improvements and enhancements based on the voice of the key customers.
Team Leader - Sales & Marketing
Pranam MarketingTeam Leader - Sales & Marketing
Apr. 2015 - Mar. 2017Chennai, Tamil Nadu, IndiaAreas of focus included but were not limited to; - Product sales owner for industrial cables and industrial connectors - Lead unique marketing and sales campaigns and led a team of sales engineers to enhance cross-product sales and implemented end-to-end project-based turnkey sales solutions to the customer. - Since the launch of the new turnkey sales solution program increased the sales turnover by 20% for the financial year. - Defined and drove the creation of the redefined website with respect to the brand message, and new initiatives and also enforced the very first set of marketing mediums that powered the lead generation for the sales engineers. - Assisted in creating and launching the customer quotation portal which allowed merchants to manage their BOMs and their respective quotations from the web.
Sales Engineer
Pranam MarketingSales Engineer
Jan. 2013 - Mar. 2015Chennai, Tamil Nadu, IndiaAreas of focus included but were not limited to; - Increased the customer base for all the product verticals, particularly circuit breakers, cables, and electrical connectors and also developed the balance between new, premium and key accounts. - Provided techno-commercial sales support to new and existing customers and maintained over 500+ customers in the region - Led customer support for the organisation and troubleshot product issues with the customers directly during uncertain times - Launched sales enhancement initiatives for delayed orders and unpaid sales transactions to maintain the balance between sales growth and cash reserve for the organisation - Assisting in seasonal digital marketing brand campaigns including creative development, website refreshes and landing page optimization & development, newsletter marketing etc. - Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness - Monitoring & Reporting the success of Social Media Campaigns through media analytics, KPIs, and dashboards - Evaluating the effectiveness of marketing programs, conducted in-depth market and customer analysis and insights to senior management - Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns - Reporting of campaigns with in-depth analysis of the performance of keywords, ad copies, bounce rates, etc. - Formulating a digital strategy for delivering the best ROI for campaigns on various result-oriented matrices of cost per click
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