OptdcomPerformance Marketing Executive
Nov. 2019 - Feb. 2021• Support B2C and B2B paid advertising strategy and execution across Paid Social, Paid Search, Online Video and new advertising channels.
• Build weekly reports that assess performance across advertising channels continuously.
• Work with agencies and partners to meet and/or exceed advertising goals.
• Daily budget management across paid advertising channels, ensuring spend is pacing correctly.
• Own cross functional digital advertising creative process from briefing the creative teams to managing the execution process with the digital advertising agency, along with other internal stakeholders.
• Assist with creative testing, including ideating, monitoring and analysing test results.
• Collaborate with the analytics team to assess cross channel advertising performance.
• Assist with digital tracking implementation, while monitoring the tracking solutions.