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Network Power500+ people
Roles
✨66%
Business Owner
📝66%
Influencer or Blogger
🧨66%
Consulting
Geos
🇷🇺66%
Russia
Work Background
Яндекс ЛавкаMarketing lead
Jan. 2024Москва, Москва, Россия
Яндекс.МаркетProduct Marketing Manager
Mar. 2022Moscow, RussiaLed joint ecosystem project of Yandex Market and Yandex Lavka ("Yandex Market 15 minutes") from Yandex Market side (cross-functional growth initiatives prioritization and launch) - the service shows 150%+ YoY GMV growth in 6 regions of presence Achievements:
• Rebranded product in 8 cities with the creative and product team, expanding distribution in Ecosystem, which gave additional growth to new audience;
Яндекс ЛавкаProduct Marketing Manager
Jun. 2021 - Mar. 2022Москва, РоссияAchievements:
- Achieved target number of new users, GMVs and orders within planned timeframe, while launching the service in 4 new cities (was responsible for all marketing support); - New user growth x2/monthly for 4 months as a result of experiments in perfomance engagement channels;
- Increased the share of ready-to-eat food by 5 p.p. and 20% in the category as a result of launching a federal marketing campaign;
- Increased the number of monthly orders by 70% as a result of experiments with current user base. Key Responsibilities:
- Coordinating cross-functional teams (Creative, Promo, PR, SMM, Perfomance, etc) while working on collaborative projects; - Managing marketing budget and financial and analytical reporting on expenditures;
- Developing and executing a marketing plan to attract new audiences and increase Retention, LTV and NPS;
- Evaluating the impact of marketing activities on business growth in conjunction with analytics and promotional teams;
- Shaping product positioning and new features in conjunction with the product team;
NMGKMarketing Manager
Sep. 2020 - Jun. 2021Нижний Новгород, Нижегородская область, Россия• Tested more than 10 hypotheses and ran three advertising campaigns with Sales Uplift from 20% to 200%;
• Developed an internal sales analysis tool for e-grocery sites together with the analytics team;
• Conducted 3 brandformance campaigns (OLV, influence, programmatic; e-grocery placement) with a total reach of over 20 million. 4 to 6 p.p. YOY spontaneous knowledge growth;
• Together with the brand marketing team, developed an annual digital and communications strategy for the company's three brands for 2021, based on market research and competitive analysis.
Tosol SintezDigital marketing lead
Nov. 2017 - Sep. 2020Нижегородская область, РоссияInitiated and implemented the digitalisation of the company's marketing and was subsequently responsible for promoting the company in digital channels Achievements:
• Saved advertising budget by 2.5x/month after initiating restructuring of marketing plans, while achieving sales targets;
• Exceeded x3 annual sales target after restarting distribution channel on marketplaces;
• Executed over 10 federal and international advertising campaigns, with an increase in: - Brand Inquiries up to 25%, - Brand Awareness by 8 pp; - Sales up to 30% depending on categories;
Tosol SintezBrand Manager
Nov. 2017 - Jun. 2019Нижегородская область, РоссияKey Achievements:
• Achieved remarkable growth in sales, with a YoY increase of 15-30% in key categories, through the successful implementation of an annual marketing strategy in close collaboration with the commercial department.
• Successfully rebranded the key product line, Felix, to become the most used antifreeze in Russia with the highest level of customer trust, as reported by Avtostat.
• Launched over 30 new SKUs in four product lines on both the international and Russian markets, in partnership with R&D. Core Responsibilities:
• Conducted market research to gain insights into consumer behavior and identify trends for market share and sales growth.
• Analyzed the competitive landscape, including market share and active customer base.
• Created impactful advertising materials for TV, OOH, PR, and digital channels, in collaboration with the design department.
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