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Work Background
BlazePodSenior Product Manager
Apr. 2024Tel Aviv District, Israel
WatchfulSenior Product Manager
May. 2023 - Apr. 2024Tel Aviv District, IsraelWatchful.ai is doing competitive intelligence for fortune 500 companies. Our expertise is mobile apps. We provide data on UI changes, AB tests, marketing campaigns, performance benchmarking, and more. I'm leading a squad in charge of the entire product and the internal products.
• Research,plan,design,validateandexecutetherebuildofthewebsiteincluding a new dashboard giving 360 view on the competitor.
• Used my knowledge in mobile to develop our internal products and automatize the app analysis process.
• Plan, design and execute new features like user journeys where our customers can see the competitor's app including per persona, Geo and history of the flows.
• Conducted user research to identify customer needs and preferences, which informed product development decisions.
HouzzPro (B2B/SaaS) Mobile Product Manager
Jan. 2022 - Feb. 2023- Upgrade the app to the next level: got a slim app and built a strategic plan to address the users pain points. I worked with four mobile teams to execute it. Including an entire overhaul. The results was +30% WAU. - The voice of the users: keep in touch with the professionals, analyze the data, and run targeted user research. All to ensure we have the right focus - help the professionals manage their business
I worked with many cross functional teams across the globe to create a consolidated road-map of the app. - Manage every feature: problem definition, goals, international support, design, development, shipping, marketing, guild support, tracking, and decisions making.
- Work closely with marketing on every feature, PR, define user personas and ASO.
HouzzConsumer (B2C) Mobile Product Manager
Aug. 2019 - Jan. 2022- I worked with many cross-functional teams across the globe to plan a road-map and execute the experience side including home feed, inspiration features, search, 3D and more. I managed every feature: problem definition, goals, design, development, shipping, tracking, and decisions making.
- Built from scratch the videos strategic feature:
The videos were uploaded by home professionals. I worked on the consumer side as well as the supply side. I built a community of pros who uploaded videos regularly and kick-started the ecosystem. I Defined measurable goals, analyze the data, create dashboards, and worked with all relevant stockholders for execution and shipping. Videos is has a significant impact on the user's inspiration journey. dozens of videos uploaded and videos users have a +20% retention.
HouzziOS Developer
Mar. 2016 - Aug. 2019• I developed features for the consumer app. I worked with multiple teams from different parts of the business. I worked with teams in Tel Aviv and Palo Alto
• As a vertical lead, I oversaw all the consumer vertical features, planned and executed with product, design, back-end, and data science teams
• Find ways to improve the user experience by using the latest iOS updates
Ben Gurion University of the NegevProgrammer
Nov. 2014 - Aug. 2015Beer-ShevaWorked in the Bio-informatics lab. I Built web site for the project—analyzed data using blast to compare DNA features, and did the statistical analysis
Ben Gurion University of the NegevTeaching assistant
Mar. 2014 - Aug. 2015
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