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Work Background
Z7 COMMUNICATIONSSENIOR FASHION & BEAUTY PR MANAGER
Dec. 2023Lead influencer and PR strategy across a portfolio of fashion and
beauty clients, developing culturally driven campaigns that align
with brand identity, positioning, and commercial objectives.
Create high level strategy decks translating brand DNA and
developing & executing impactful influencer activity resulting in
strong social coverage & regional awareness.
Key highlights at Z7:
• Supporting the Elie Saab L’Homme EDP launch in Milan
• Executing localized campaigns for Maje Ramadan
collections over 3 years featuring local talent
• Launching Gymshark in the region
• Winning various new business accounts and maintaining client
relationships
LOUNGE UNDERWEAR.INFLUENCER PARTNERSHIP MANAGER
Jan. 2018 - Nov. 2023Built and scaled the global influencer department from the ground
up. I led the US, North America & Rest of world markets building a
roaster of friends of the brands who worked with lounge
consistently on a gifted or paid basis profile dependent.
Key highlights at Lounge:
• Started as a team of 3 within the partnership department,
and across 3 years grew out the team to 15.
• Identified key revenue drivers in USA, supporting Lounge
with its commercial objectives
• Built a strong and diverse roaster of talent in my specific
market ensuring each talent resonated with the brands
values and DNA. Managing consistent collabs with a large
number of talent month on month.
CLAIRE’S ACCESSORIESPR & EVENTS COORDINATOR
Dec. 2016 - Dec. 2017Key highlights at Claires:
• JoJo Siwa Celebrity store appearance/Meet and
Greet event in Manchester and Birmingham
• St Patrick’s Day – Influencer trip to Dublin
• Germany and Switzerland (trip) Press & influencer
relationship meetings to develop a stronger roaster in
those markets.
AL TAYER GROUP (RETAIL)PR & EVENTS COORDINATOR
Oct. 2014 - Nov. 2016Key highlights at Claires:
• Gap festival event with influencers and fashion
Press
• Launched Whistles in the region
• Banana Republic Dubai Mall store opening
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