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Work Background
Pioneer Institute of Tertiary Studies and LanguagesInstitute Director
May. 2025 - Apr. 2026Johor Bahru, Malaysia• Provide strategic direction and operational leadership for the institute, overseeing academic
programmes, faculty management, and institutional growth initiatives.
• Drive partnerships with industry stakeholders and regulatory bodies to expand course offerings and
student enrolment.
• Ensure institutional compliance with Malaysian education standards while enhancing the institute's
reputation and market positioning.
Pioneer Structura & Construction Sdn BhdBusiness Project Consultant
May. 2025 - Apr. 2026Malaysia• Advise on business development strategies, HR frameworks, and project planning for construction
and renovation projects.
• Facilitate client acquisition and stakeholder engagement to support business expansion across
multiple service verticals.
SSPARX Pte LtdDirector of Business Development
Apr. 2015 - Apr. 2025Singapore• Lead B2B business development strategy for professional certification programmes targeting corporate
and institutional clients across ASEAN.
• Cultivate relationships with universities, government agencies, and industry bodies to develop co-
branding and partnership opportunities.
• Manage the full commercial cycle from lead generation through negotiation, onboarding, and client
performance evaluation.
TEAM BJ Design & ContractsSenior Business Development Manager & Human Resources
Dec. 2013 - Nov. 2022Malaysia• Spearheaded business development and key account management over a 9-year tenure, driving
sustained revenue growth and market share expansion.
• Built and managed a high-performing sales and HR team, overseeing recruitment, training,
performance management, and employee engagement.
• Established and nurtured long-term client relationships with architects, developers, and contractors,
resulting in multi-year contracts.
• Developed networking strategies and represented the company at industry events, trade shows, and
client presentations.
Stone Dimensions Sdn BhdHead of Sales & Marketing
Dec. 2013 - Jan. 2019Malaysia• Directed the full sales and marketing function, developing brand strategy, managing trade channels,
and leading a regional sales team.
• Delivered consistent year-on-year revenue growth through targeted campaigns, trade exhibition
participation, and key account acquisition.
Raffles UniversitySales & Publicity Manager
Nov. 2011 - Nov. 2013Malaysia• Managed student recruitment, brand publicity, and institutional sales for one of Malaysia's leading
private universities.
• Represented the university at international education fairs and trade exhibitions, growing enrolment
from targeted markets.
• Built relationships with secondary schools, agents, and corporate partners to develop a robust lead
pipeline.
Probase Manufacturing Sdn BhdHead of Sales & Marketing
Sep. 2010 - Sep. 2011Malaysia• Oversaw sales operations and marketing campaigns, managing a regional sales team and driving
new client acquisition.
Curtin UniversityRegional Marketing Manager
Jan. 2009 - Aug. 2010Australia (Remote)• Managed regional marketing and student recruitment across Southeast Asia for Curtin University,
one of Australia's leading research universities.
• Participated in trade shows and educational exhibitions, representing the university's brand and
programme offerings to prospective students and institutional partners.
• Managed agent and partner networks to drive enrolment growth from the SEA region.
Kimberly-ClarkDistrict Sales Manager
May. 2004 - Nov. 2008Malaysia• Managed a district sales portfolio for a global FMCG leader, overseeing a team of sales
representatives across multiple territories.
• Delivered consistent achievement of sales targets through disciplined account management, territory
planning, and team coaching.
• Developed strong relationships with key retail and distribution partners, enhancing market
penetration and shelf presence.
FedExAccount Executive
Jun. 2002 - Apr. 2004Malaysia• Managed corporate accounts and drove new business acquisition for FedEx's express logistics
services in Malaysia.
• Developed client relationships across diverse industries, consistently meeting and exceeding sales
quotas.
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