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Work Background
Life360Principal Product Designer
Oct. 2024 - Apr. 2026San Mateo, CA● Spearheaded end-to-end device portfolio design (Tile, Pet GPS, and other hardware products), creating seamless multi-platform experiences (app, web, physical device) that aligned with business strategy, and presented solutions to C-level executives to directly shape the devices roadmap.
● Accelerated design and testing by rapidly prototyping hardware-software interaction concepts using AI-native tooling, and mapped end-to-end user journeys into visual artifacts to drive consensus across stakeholders.
● Developed scalable design patterns and interaction models that unified the devices experience and reduced friction across setup and troubleshooting flows, collaborating across 6+ cross-functional teams to deliver high-quality outcomes.
GoodRxPrincipal Product Designer
May. 2023 - Apr. 2024Santa Monica, CA● Product Feature Discovery & Growth: Reimagined product feature discovery and search, creating customer experience maps, service design blueprints, storyboards, mobile product designs, and rapid prototypes. Improved customer satisfaction measured through ongoing A/B testing.
● Design Process: Enhanced the design process to put the customer first earlier during cross-functional collaboration and early innovation, resulting in faster innovation cycles and milestones.
Amazon.comPrincipal UX Designer
Apr. 2018 - Jan. 2023Seattle, WA● Design & Launch Leadership: Spearheaded the design and launch of Smart Motion and Dynamic UI on Echo Show 10 focusing on Human-Robot Interaction (HRI) and advanced design. The device has an average rating of 4.5 stars from over 49,200 reviews on Amazon, the highest for an Echo Show ever.
● Advanced AI Concept: Created the Ambient Intelligence (AmL) model and customer experience introducing natural human interactions and AI proactivity for advanced Alexa AI.
● VR Prototyping: Partnered with software engineers to create VR prototypes to present high-fidelity immersive design concepts to senior executives, significantly reducing development timelines and saving millions on hardware development costs. Now used across Amazon by other product design teams.
Amazon.comSenior UX Designer
Feb. 2013 - Apr. 2018Seattle, WA● Alexa Calling & Messaging: Designed Alexa's calling and messaging products, presented to Jeff Bezos, and shipped the v1 'Drop In' feature, increasing user engagement and communication use across Alexa.
● Alexa Skills Framework: Established the v1 Alexa Skills framework in partnership with product and engineering, allowing teams to secure partnerships with numerous third-party developers to expand Alexa's function and knowledge.
● Fire OS Search UX Design: Led user experience design for Fire OS search, unifying search across Amazon digital services and devices. Simplified customer experience, and expansion of web search contributing to a major partnership with Bing. Designed the Firefly Computer Vision (CV) visual search function.
MicrosoftSenior Interaction Designer
Oct. 2011 - Feb. 2013Redmond, WA● Xbox OS Experience: Designed the new Xbox OS using Windows 8 as a base, creating a consumer-friendly, voice-forward TV experience through storyboards, wireframes, design documentation, and rapid prototypes. The successful launch of Xbox One paved the way for Xbox's larger consumer future.
● Unified Xbox Search: Collaborated with third-party apps to unify Xbox search, delivering a comprehensive search experience across multiple content providers and Xbox devices and services.
● Xbox Music Framework: Designed the Xbox Music framework for Xbox, Windows 8, and Windows Phone, facilitating Microsoft's entry into the streaming music space. Early prototypes demonstrated the service to record labels, ensuring an on-time launch with new Xbox hardware and Windows updates.
NOKIASenior UX Designer
Sep. 2006 - Jun. 2011United Kingdom, London
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