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Work Background
HousenseFounder
Apr. 2022México, México
ALUAccount Executive at ALU
Apr. 2020 - Oct. 2024Ciudad de México, Ciudad de México, MéxicoAs an account executive at ALU, I am responsible for developing new business opportunities for the company, both through end users such as brands and retailers, and also through architecture and interior design firms. My main duties include guiding our clients towards the most suitable modular system for their unique purpose as well as matching their budget and lead time requirements. Currently, I cover the Southeast territory of the United States, Mexico, and South America. Some of my key accounts include JCP, Dyehard, Palacio de Hierro, Liverpool, Tricot, among others.
The Estée Lauder Companies Inc.Store Design & Visual Merchandising Manager
Jun. 2019 - Apr. 2020Ciudad de México y alrededores, MéxicoMy main responsibilities were: • Managing the annual capex budget for store openings and store renovations of brands under my supervision, following global guidelines. • Managing the annual opex budget for in-store campaigns, launches, visual merchandising, and significant events, ensuring meticulous adherence to brand guidelines. • Defining the scope, coordinating various suppliers to meet time, quality, and cost criteria. • Collaborating with the marketing department to align with their strategies. Brands: Jo Malone London, Tom Ford Beauty, Glam Glow, Aveda and Bumble&Bumble.
ALUProject Manager
Aug. 2018 - May. 2019Ciudad de México y alrededores, MéxicoAs a Project Manager at ALU Mexico, my main responsibility was to execute custom projects for international brands with presence in Mexico. My key account was Givenchy, part of the LVMH group. Another primary duty was to conduct a thorough process of scouting, selecting, and evaluating suppliers nationwide, specifically in specialties such as millwork, metalwork, high-end finishes, and large-scale artisanal production. I assessed over 15 companies in this sector, successfully building a reliable pool of suppliers.
DIAM Group · Retail & Merch SolutionsKAM Luxe (Sephora projects)
Dec. 2016 - Jul. 2018Ciudad de México y alrededores, MéxicoAs the leader of the Luxe business unit at Diam, focused on creating displays for the open sales market, I had the opportunity to develop multidimensional skills. This business project originated as an enterprise within the company, and I received mentorship and training from affiliate companies in NY and Brazil. I led the establishment of the engineering, production, and installation team in Mexico while developing a commercial profile, overseeing the advisory, sales, and after-sales processes for our clients. I gained knowledge and experience in: • Production line creation • Procurement of materials • Product engineering • Manufacturing processes • POP material printing processes • Team management • Visual Merchandising Key brands I worked with: Clinique, Smashbox, Urban Decay, Bobbi Brown, MAC Cosmetics, and Guerlain.
DIAM Group · Retail & Merch SolutionsKAM Shopfitting
Apr. 2016 - Dec. 2016As a Key Account Manager for shopfitting at Diam, I performed Project Management duties and served as the sole point of communication with my clients. The main functions in my role included: • Defining the scope of work • Quoting and creating timelines • Aligning objectives with the engineering department • Supervising the creation of shop drawings • Project approval process • Coordinating billing and administrative process • Supervising raw materials procurement • Controlling and overseeing in-house manufacturing • Monitoring external suppliers • Integration • National and international shipping logistics • Installation logistics and supervision Brands I took Care of: Dior, Chanel, Ralph Lauren, Yves Saint Laurent and Kerastase. Areas of destination: Canada, USA, and Mexico.
ArchitectureInterior Designer
Feb. 2009 - Apr. 2016GuanajuatoIn my years of practice as an interior designer for private projects, I developed conceptual and executive projects in various fields, engaging in specific activities such as: • Commercial interior design • Hospitality interior design • Residential interior design • Civil works supervision • Luxury finishes supervision for interiors and exteriors • Cost analysis • Coordination and supervision of installations • Construction permits and procedures
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